October 5, 2023
Headlines

2020

THE SECRET OF SUCCESS ALA BOS FACEBOOK, MARK ZUCKERBERG

pauline04 mins

Who doesn’t know a social network called Facebook? Almost some people prefer Facebook for social media. Its appearance for the first time was able to attract public attention at that time. But have you known who the founder of Facebook is? Yes, Mark Zuckerberg is the man behind the success of Facebook itself. Behind the popularity of Facebook, there is the interference of the master who always tries his best to advance Facebook.

Mark Zuckerberg himself is one of the richest people in the world. Even at the age of not yet 30 years old, he has been able to make $ 10.5 billion. You can imagine how rich Mark Zuckergerg will be if the money is converted into rupiah value. His income continues to grow until now. And that also cannot be separated from the tenacity and enthusiasm that he has.

Even though he was nicknamed the conglomerate and billionaire, he never escaped from a simplicity. Even when Mark worked and attended an event, it could be remembered that Mark wore gray t-shirts more often. He also prefers to use a car that costs 360 million rupiah. Nothing compared to that extraordinary income.

McGraw-Hill even wrote a book entitled …

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Tips for Managing Finances for Online Businesses

pauline04 mins

In building an online business, one of the causes of failure that is often done by business people is a mistake in managing the financial flow. The ability to manage finances effectively is very important so that online businesses can continue to grow and have enough money to invest. So, how do you manage your online business finances effectively? Here are  surefire tips.

Create a Budget Planning

Budget planning really needs to be done in managing an online business. By compiling a budget, you must set short-term to long-term targets and plans to help limit spending with the set targets.

Always do it on a scale in preparing budgeting, starting from how much funds are needed to the income received. This will make it easier for you to use your money as best as possible, because conditions and needs will be different every month.

Separate Personal Savings from Business Savings

Separating personal savings from business savings will make it easier to make business bookkeeping clearer and more structured. By separating accounts, it will minimize the risk of liability if business income is used for personal purposes.

So, you can more easily find out whether your business’s financial condition is stable …

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Tips to Convince Consumers to Buy Your Products

pauline02 mins

When starting a business, you must have thought about how to get consumers and make consumers interested in buying your products. You don’t need to worry because Alvarium has tips for you and they are not difficult to do. Here are tips to convince potential customers to buy your product:

Highlight the advantages of your product

The first thing and a necessity for prospective consumers, which usually escapes the attention of the majority of traders. This information can be in the form of information on distribution licensing, product content, attractive product packaging, and others. This is in the early stages of how your product offering can attract consumers.

Offer to the right potential customers

The second thing you need to know is the target consumer. What target consumers match your product? You can judge it from its age, gender, location, behavior, status, and characteristics.

Always instill the image of your product in potential customers

The third thing you need to try is to plant the image of your product with potential new customers. One way is to provide authentic testimonial evidence from consumers who have used your products.

Provide tester items to your potential customers

The last thing you can …

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Useful Instagram Features for Online Businesses

pauline04 mins

Who doesn’t know the hottest social media applications today? Yep, that’s right. Instagram is one of the most popular social media today. Applications that are used to share photos and expand their network of friends can also be used to do business by selling online on Instagram.

By using Instagram’s features, you can get information on a product or brand that you want easily. Some online business people have also implemented Instagram as their access to online sales and provide link information for online store applications and websites. So, what features are used?

Instagram Insight feature

The new feature launched by Instagram is the Instagram Insights feature, this feature can help users selling online on Instagram to see who is viewing your business profile on Instagram. Information such as age, demographics, consumer interests will appear in the Instagram insight feature.

The benefit of using Instagram Insights is that you can see the average segmentation of your business enthusiasts from age, demographics to consumer interests. So you can determine what marketing steps can attract the attention of potential buyers to do next. Age ranges and demographics can also determine benchmarks to see current trends.

Auto Reply feature

The Instagram survey proves …

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Most Profitable Online Business Without Capital

pauline04 mins

In today’s digital era, if we look closely, people’s activities cannot be separated from gadgets. Be it a smartphone or laptop, all activities will be accompanied by gadgets. Activities that can be done via a smartphone also vary, from establishing long-distance communication, searching for all information in the world to being able to run a business and sell without capital through gadgets.

The rise of the type of business that is carried out through gadgets now can generate quite large income. Well, curious, right? What are the 3 most profitable businesses without capital? Come on, consider the following explanation.

Blogger & Content Creator

Blogger is the name of someone who likes to write an article on several sites on the internet and share their writing on the website. Jobs that are in great demand, from teenagers to adults today, can be a business without capital that you can do at home.

Just use a laptop, you can provide information to the audience and earn income. However, with the development of technology, teenagers have become content creators.

A term for someone who gives birth to various content in the form of writings, images, videos, sound which will be published on digital …

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Copywriting Techniques for Online Businesses

pauline05 mins

In the world of online business, of course, you must prioritize marketing in writing that is attractive to consumers. Why? Because you do business online, you cannot meet prospective buyers in person. Therefore, the important thing you need to do is prioritize providing explanations and providing detailed product offerings so that consumers can easily understand them.

Well, you can do copywriting for an online business by applying AIDA techniques, namely, Attention, Interest, Desire and Action. Let’s look at the explanation below.

Attention

The initial stage in the AIDA technique is to apply attention to potential customers. How to? At this stage, you can use copywriting for your online business by marketing products that attract consumers’ attention. Use writing that is easy to remember, quickly understood by consumers and of course friendly. This is done, to get the attention of consumers when reading the products displayed and communicating with the seller. In using copywriting, attention to techniques is needed to increase the brand awareness of your online business. If, consumers are aware of and interested in your product, it will be easier to expand your reach.

Interest

At this stage, you need to know what interests potential customers are. What interests …

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Sent Home Due to Pandemic? Let’s Be Entrepreneurs Only

pauline06 mins

Not all people in society are still able to depend on their work so far. During the pandemic, many people had to be laid off or even stopped from their jobs. The reason companies are no longer able to provide wages is because company opinions have decreased during the pandemic must be accepted by workers.

However, the implementation of the new normal carried out by the government gave a little fresh air to keep the economy running. The new normal opportunity during this pandemic was used to return to looking for income that had been held up during the past pandemic.

Choosing to trade is an option to make a living

During the pandemic period, not a few of the workers had to be laid off or dismissed and had to turn their heads to become entrepreneurs. Starting from selling products needed to face the Covid-19 virus to making innovations in the culinary field or other products. This opportunity is often done to keep earning income while being laid off.

Trading is also one of one’s initial intentions to build character to become an entrepreneur. Learning to manage a business, makes someone who is active and diligent in running the …

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Increased Use of Social Media for Selling Online During Covid-19

pauline03 mins

In today’s era, the sales market is growing which can be done anywhere and anytime, which makes it easier for sellers to market their merchandise. The current era of social media is very influential because most people nowadays mostly use social media where they can buy whatever they want easily and quickly. Sales using social media are currently growing very rapidly, the platforms used include: Instagram, Facebook and others.

From this platform, people can make purchases anywhere and anytime without worrying about fraud. The impact of the current pandemic requires that all people reduce their activities outside their homes and stay at home. Therefore, people are encouraged to study, shop or work from home for a while.

From this incident, many people also started to build their business online by utilizing existing platforms. Which is where the time is very flexible, minimal capital and a wider market reach. Online businesses have seen a huge increase during the pandemic.

Online business is becoming known in various countries because many people cannot work outside the home. A number of social media are used to market the products being sold. Even in Indonesia, the use of social media for business is also …

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Skills That Make You Deserve to be a Leader in the Company

pauline06 mins

Being a boss or a leader in a company is a dream for some people. The more advanced a person’s career, the salary will automatically follow.

But being a leader is not easy. It takes special skills and expertise in order to carry out the mandate well.

This is necessary because the leader has a big responsibility. Not just directing subordinates, but more than that. Mainly advancing the company and achieving the targets that have been set.

Anyone can be a leader, no matter where they come from or whose descent. If it is worthy of being lined up as a leader, then you can achieve that position. What skills should you have if you want to become a company leader? Here’s the review.

1. Teamwork Skills

To be a good leader, you need skills to work with a team. Build a solid and compact team so that they are able to achieve various company targets.

You can practice for this. Try to take part in a work team. Be the lead, PIC, or coordinator. That way, you can learn, from organizing and directing a team, thinking about product development ideas, to determining a marketing strategy.

You will not only …

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Tips for Preparing a Culinary Business Plan

pauline06 mins

Everyone needs food and will always be looking for it, that’s why the culinary business is never empty of buyers. If you intend to enter the business world, it never hurts to take this business into consideration.

As with other types of businesses, the culinary business will certainly have its own challenges in it. But you can start this business on a small scale or even the one that suits your abilities best, so that later you can run it more easily.

Make sure you have the right business plan from the start, so you can manage and run things on target. This is important, to make it easier for you to achieve success in the culinary business that will be run later.

Here are some culinary business plans to consider, so that your culinary sales can sell well in the market.

1. Location and reach are very wide

Not only dwelling in certain areas, the culinary business has the potential to expand very widely. You can build a culinary business in places that suit your business plan and also your financial capabilities.

If you have the capital, then choosing a very strategic location can certainly be an option. However, …

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