The world of marketing might have looked very different when you first started your business. Twenty years ago, maybe a firm handshake, a sleek business card, a regularly updated newsletter, and a billboard or a TV commercial might have been enough to advertise your business.
But since its birth, in 1983, the internet changed the world of marketing. Now, social media platforms like Facebook, Instagram, Pinterest, Twitter, and TikTok, among others, have emerged. Contrary to popular belief, just having a profile on these platforms isn’t enough to grow your business. You need to know how to reach your target market and convert it into leads and buyers. And on top of that, you probably also have your own business website, which anyone can access, but should also directly communicate to the people whose business you want.
Having said that, which of these marketing strategies work best in 2021? Is your business website really doing the marketing you need it to? If you’re paying to drive traffic to your website, are you seeing any returns on that?
These are important questions to ask in order to evaluate the effectiveness of your current online marketing strategy. Do you feel like you’re getting …