Promoting products is one of the most important things for business progress, because without promotion it is certain that product sales will not be maximally successful.
To be able to provide maximum results in promotional activities, here are the steps that must be taken by SMEs in promoting their products:
1. Determining the Target Market
The first stage is related to the determination of STP (Segmenting, Targeting and Positioning). To face fierce competition, we must determine a more personal segmentation to deal with increasingly diverse consumer behavior. This way our target market becomes clearer and the promotional budget becomes effective. Determining the target market will make it easier for us to determine the appropriate media selection.
2. What Mission Do You Want to Achieve in Promotion?
Determining the mission and what you want to achieve will make promotion efficient. Several promotional missions, such as gaining awareness, building brands, increasing sales and building consumer loyalty.
3. Planning the Message to be Delivered
Currently, communication is taking place in two directions so that SMEs must be able to formulate messages that can build two-way communication with consumers. Before making a message to strengthen promotion, SMEs must pay attention to who the target …
