December 7, 2023
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promotion

Before Promoting Products, Pay Attention To These Things

pauline05 mins

Promoting products is one of the most important things for business progress, because without promotion it is certain that product sales will not be maximally successful.

To be able to provide maximum results in promotional activities, here are the steps that must be taken by SMEs in promoting their products:

1. Determining the Target Market

The first stage is related to the determination of STP (Segmenting, Targeting and Positioning). To face fierce competition, we must determine a more personal segmentation to deal with increasingly diverse consumer behavior. This way our target market becomes clearer and the promotional budget becomes effective. Determining the target market will make it easier for us to determine the appropriate media selection.

2. What Mission Do You Want to Achieve in Promotion?

Determining the mission and what you want to achieve will make promotion efficient. Several promotional missions, such as gaining awareness, building brands, increasing sales and building consumer loyalty.

3. Planning the Message to be Delivered

Currently, communication is taking place in two directions so that SMEs must be able to formulate messages that can build two-way communication with consumers. Before making a message to strengthen promotion, SMEs must pay attention to who the target …

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Tips for Creating a Unique Restaurant Business for Beginners

pauline04 mins

Are you ready to start your own restaurant business? Here are some tips you need to pay attention to in creating a unique restaurant business for novice entrepreneurs.

Creating a Restaurant Concept that Makes Customers Comfortable

A comfortable place will certainly get customers who will be loyal to you. How to do it? You must first know what the customer wants. No need to think too hard Usually a comfortable place, good service, interesting food can be the main attraction to get loyal customers.

Examples such as restaurants with traditional food concepts. They serve the dishes quickly as they are prepared before the restaurant opens. Even though the place is simple like an ordinary place to eat, but the service is fast and also the price is affordable.

Have reliable and quality restaurant supplier contacts

Raw materials are important in the culinary business, especially this restaurant. You need a supplier or supplier of quality. Why is that? Because the quality of your food, especially food in a restaurant, is determined by the ingredients first. After that, just the process of processing until serving. You definitely don’t want to serve rotten vegetables to your customers, right?

Choose a Strategic Business Location

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