When it comes to successful media companies, Business Insider is one of the most interesting stories out there. From humble beginnings as a blog founded by Henry Blodget in 2007, it has now become a billion-dollar brand with a staff of over 400 people. So how did this happen? Let’s take a look.
Starting out, Business Insider was a classic blog, covering topics related to finance, technology, and business. Blodget, who previously was a financial analyst and the CEO of an online financial publication, had a good sense of the industry and was able to attract a lot of readers through his engaging and informative writing.
Over time, Blodget hired other writers and editors, expanding the topics covered and the breadth of the publication. Business Insider also started to experiment with different types of content, such as slideshows and videos, to attract a wider audience.
One of the keys to Business Insider’s success was its ability to iterate quickly and try new things. As Blodget himself said in a 2016 interview with Recode, “We’ve really embraced experimentation and the idea that the world is changing fast, so you have to …