SEO OR PPC? WHICH IS BETTER FOR YOUR BUSINESS?

For those of you who have a business website, do you want your website to be on the first page of search engine search results? Which one will you choose to improve the position of your web site? To answer this question, in this article we will discuss the definitions and advantages and disadvantages of SEO and PPC.

SEO (Search Engine Optimization)

SEO is the process of getting your website on the first page of search engine search results when internet users who are your target audience search for information related to your business web content.

SEO advantages

If your website has been SEOed, then your website will appear on the front page of Google search results 24 hours a week continuously. Unless there are other sites that are more SEO optimized, it can shift the position of your website.

If you use SEO, then you will freely determine the title and description of the site according to your wishes and build a better company, professional, or personal brand online.

Lack of SEO

However, SEO also has its drawbacks, which is that it cannot be found in less than 1 hour that a website can appear on the first page …

TIPS TO WRITE META DESCRIPTION, TO INCREASE CTR

There are several ways to get more of your web traffic. One way is to increase your web ranking in search engines, whether on google, yahoo, or Bing. If your website is already in a good position on search engines. Don’t forget to optimize your Meta Description. Why should you optimize the Meta Description? doesn’t it really matter now? Maybe some people think Meta Description is not important anymore. But in my opinion, Meta Description is one of the important factors to attract people to want to enter our website.

When people search for info on search engines, they are sure to visit the web that is at the top, and of course, which has an interesting description. Because the web description is interesting, it will logically trigger people to enter our website. Like the science in AdWords, the more unique the Ad text, the more people are interested in clicking on the ad. I think this also applies to SEO, the more attractive the Meta Description is, the more it will trigger people to visit our website.

Here are some strategies for writing Meta Description to increase your CTR:

Mimicking AdWords Ad Descriptions

There is nothing wrong with making …

HOW TO IMPROVE SEO RANKING ON THE WEBSITE

Follow the steps below, and watch that the ranking on your website will increase until it reaches the start page and is in the first search results on the Search Engine Result Page.

1. Fill in the content of your website with related matters

Quality content is the main trigger for good ranking results on search engines and there is also no other trigger that can compete besides quality content. Quality content is made specifically with the aim of increasing traffic on your website, which will also increase the site’s authority and relevance to your website.

Look for keywords for every page on your website. Try to adjust the keywords you are looking for according to the keywords used by visitors in searching for things related to the content of your website. Then, repeat this step several times on the page you chose for that keyword, just once or twice at the opening and closing sections of your content paragraph, and two to four times on subsequent content.

Don’t forget to use the bold, italic, heading tags, and other tags to highlight the main points in your content, but don’t overdo it. Don’t ever underestimate and sacrifice writing good and …

ADVANTAGES OF HAVING AN ONLINE STORE COMPARED WITH AN OFFLINE STORE

Business is a thing that many people dream of. By doing business we will be the boss of ourselves. but doing business is not as easy as it is given. There are many things that must be considered. With the development of technology, it also affects the type of business.

In the past, to open a business, you had to have a shop and goods. People should visit your shop in person. But now, even without owning a shop, you can open a business and buyers can be from all over the world.

Online shops and offline stores are becoming a competition in today’s digital era. actually the advantages of having an online store are indeed more than offline stores. For more details, we discuss the comparison below.

The place to sell

This is what distinguishes the most between online stores and offline stores. For online shops, of course, you don’t need to rent a place. Even though you are at home, you can open an online business. You only need a gadget, internet network and a platform to sell. So you can immediately open an online business. The platform can use BBM, Instagram, Facebook, Twitter and others.

Meanwhile, offline …

The Right Way for Startup Businesses to Survive in the Middle of Covid-19

The Covid-19 outbreak is a blow to all circles, including businessmen. Almost all business sectors are shaken by the corona pandemic. And resulting in huge losses to business actors.

No exception startup business. The owner of a startup, aka a startup, is actually struggling to develop his business. But then hit by the corona virus outbreak, and the threat of a recession. More and more drop. It was like getting back to square one.

Startup entrepreneurs have to get up and fight again from scratch in order to survive. Making more achievements, especially increasing sales, raising profits, and advancing business.

Here are some great tips so that startup companies can survive Covid-19 :

1. The division of labor must be clear

Covid-19 has not yet subsided. Work from home and school from home policies are still echoed.

However, not all office work can be done at home for various reasons. For example, inadequate equipment, reports at the office and not available in softcopy, and so on.

Therefore, company management must make a clear division of labor among all employees. Which work can be completed from home, which one must be in the office.

Set alternate working hours. For example this …

Tips for Building a Big and Strong Business During the Economic Crisis

When the news is constantly negative and the world seems to be getting sluggish, are you going to put your business down? Of course not! This is the time to get up and get back to running your business even in the midst of difficult times. Step on the gas and make your business successful even in the toughest times.

1. Save, save and save

One of the biggest problems businesses face is that they don’t have enough cash in the bank to deal with tough times. When there is a setback in business or a general economic slowdown, you must be prepared.

Every business owner should have enough business savings to cover six months of employee salaries, inventory payroll, and more. If you don’t keep this amount in your business account, you will need to re-evaluate how your business operates and allocate its expenses.

2. Take care of your great employees

The best thing you can do to keep your business running on a positive note is to look after your employees. You need to recognize who your most valuable employees are and care for them the best you can.

The essence of caring for these employees is to …

Business Ideas for Fashion Lovers

If you are a fashionista with an interest in trends, starting your own fashion-centric business can be very profitable. The industry offers a number of business ideas for fashion lovers – from personal stylists and fashion consultants to adept salespeople coming up with interesting t-shirt design ideas.

1. Leather Products Business

For those with retail experience, fashion knowledge, and a love for well-crafted products, opening a leather products business can be a fun and profitable pursuit. It can also be a Fashion business that is very flexible and fits well with online retail. A background in fashion or retail can be profitable to have but is not so necessary.

The initial costs will depend on the specifications of your business plan. If you plan to sell finished goods from home, the main capital will grow your inventory. For those looking to open a storefront, costs will increase significantly with the need to rent space and keep shelves full.

2. Online T-Shirt Business

For beginners who like to keep up with trends, a t-shirt business can be a great online fashion business idea. Business owners must have creative and artistic skills as well as technical knowledge in selecting the best printing …

Details to Take Note of in Catering

Catering can be considered as one of the most challenging businesses as it requires proper knowledge, planning and management. Nowadays there are various catering services available almost everywhere and they offer various types of services to their customers depending on what their customers want and need. Therefore, if you are planning to start a catering business, you should always take into account and keep in mind certain details that will allow you to reach the top.

First of all when it comes to catering, you should always decide on the food packages that you are going to offer your customers. There should be a variety of foods available as there are different types of occasions that require a specific type of food for each. Food isn’t something you can introduce to an event; it requires proper planning as well as an understanding of its suitability for a particular event. To be successful you need to have a number of packages to choose from as well as provide samples to your customers as they might try and have an immediate perception of whether you want to become a caterer or not.

In addition, catering must also be adjusted to the theme …

TIPS FOR MAKING A CAPTION FOR A GOOD AND TRUE INSTAGRAM

In the business world, several social media platforms that are often used for promotional media are Instagram. Posting photos via Instagram is certainly not difficult, just choose an interesting and high-quality image. However, there are obstacles that are often experienced by writing a caption. Captions for Instagram are an important part that can influence the public to be interested in the services and products we offer.

To maximize the function of Instagram as a digital marketing strategy, you must be able to present quality content. The content referred to here is not only high quality photos, but also a caption that is easy to understand and reaches many people. If some of you are still confused about how to make a caption, we will present a discussion on how to make good and correct caption tips according to experts. So please listen to it until it’s finished!

1. Don’t be pedantic Sufficiently Short And Clear

Don’t make Instagram captions too long. This is because on Instagram there are already pictures that can explain everything. And a short and clear caption will be a good supporter of an Instagram post. If you want to sell a product, create a caption that …