For those of you who have a business website, do you want your website to be on the first page of search engine search results? Which one will you choose to improve the position of your web site? To answer this question, in this article we will discuss the definitions and advantages and disadvantages of SEO and PPC.
SEO (Search Engine Optimization)
SEO is the process of getting your website on the first page of search engine search results when internet users who are your target audience search for information related to your business web content.
If your website has been SEOed, then your website will appear on the front page of Google search results 24 hours a week continuously. Unless there are other sites that are more SEO optimized, it can shift the position of your website.
If you use SEO, then you will freely determine the title and description of the site according to your wishes and build a better company, professional, or personal brand online.
Lack of SEO
However, SEO also has its drawbacks, which is that it cannot be found in less than 1 hour that a website can appear on the first page …