After the pandemic, one in four consumers chose hybrid shopping. This, makes brands have to start readjusting their business to be able to maximize sales appeal. So, what needs to be done in integrating digital experiences and physical stores? Check out the full Business review.

Research marketing strategy

The first step a brand needs to take is to review its Commerce Media strategy. It refers to a new approach to digital advertising that combines sales data and AI to target consumers along their shopping journey and help marketers and media owners drive sales results.

A seamless hybrid shopping experience

Brands can provide consumers with a seamless shopping experience that creates loyalty and trust by including innovative and practical customer service, with a shopping experience spread across digital, physical and mobile touchpoints.

Based on last year’s data, it was stated that consumers tend to prefer to shop at physical stores because they enjoy the shopping experience in person, because they can see the real quality of goods and can make last-minute purchases if needed. However, they will see reviews and comparisons on the same product over the internet.

Target the right ads and content

Brands can ensure a wider reach of …

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A successful entrepreneur or entrepreneur certainly goes through a long journey. However, there are some qualities or characteristics that can encourage and help you to survive in facing all challenges in a business that is full of competition. If you currently have a business that isn’t working as expected or feels like it’s not growing, then it’s important that you see it as a motivation rather than a shortcoming.

Willingness to fail successful entrepreneur

Of course, making a business from scratch must have its challenges or failures during the course of the business. The reason a person is afraid of failure is usually due to fears of being ostracized by the surrounding environment. In fact, the extreme is someone who is afraid of failure because he feels this is a social threat and is afraid to be shunned because he is considered useless to those closest to him.

However, as entrepreneurs, unyielding nature is a must so that we don’t give up easily if we experience a failure. From these failures, it can be used as a lesson and motivation for you in the future in order to minimize failure in business. Failure is a gift. Every entrepreneur has to …

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Not all online merchants are able to make sales quickly. However, don’t worry! There are many who take advantage of trends or sell items for popular products. For example, selling medical masks in the midst of the Covid-19 pandemic. You can take this opportunity when everyone needs to wear a mask anytime and anywhere. Take a look around you about what customers need and are in love with, then study and fill that opportunity to sell online and make a profit.

Think about the brand

Every product is a branding opportunity. When building an online store, you are also building an identifiable brand and product choices should reflect the brand’s style, ethos and atmosphere. When building a brand, try to consider your target audience, as well as what potential buyers want and expect. Then, think about what they would say about your product.

Send free samples to Influencers

The internet is packed with influential bloggers, journalists, entrepreneurs and vloggers from various industries and niches. You just need to find the right one. Many of them have a large following on social media and a loyal audience on their account. Sending free samples of products to influencers in the same industry …

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As an entrepreneur, you need to come up with a solid business plan. A business plan does not always predict the future of your business, but it will serve as an early and middle stage of business development. Keep in mind, if you know this, it will work and help to attract funds and potentially get new clients. In order for your business plan to become more solid and attractive, you need to think like an investor. This can help you increase your chances, be more objective, and focus on the financial aspects especially in practice. To find out, you need to know what aspects are prioritized by investors, as reported by Entrepreneur.

Profitability

Every investor wants to contribute to a business with high profitability potential. Reliable or savvy investors are usually more interested in how practical the idea is, how much it costs, and how quickly it starts making money.

Scalability

Investors are also usually concerned with scalability. If you don’t have an expansion plan or a plan to multiply your income, then there’s a hard limit to how much money the business can make.

Mitigation of risk

Every business will come with risk, but a good investor will …

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For management, knowing which core and support business functions are important to prioritize decision making and resource allocation. For stakeholders, such as stock investors, it also helps sharpen their insight in analyzing company performance.

Small companies might divide their business functions into four departments: operations, marketing, human resources, and finance; where operations are core business functions.

In some companies, their organizational structure may be more complex and consists not only of these four departments, but is further broken down into several. Indeed, operations remain their core function, but they may categorize some departments into core functions because they are strategic, even if they do not generate revenue.

Examples of core business functions

A core business function refers to a company’s revenue-generating activities. It usually refers to an operating function, related to producing goods or providing services. It is the main activity of the company.

In some other companies, core functions may also include secondary, but strategic activities in support of core functions. For example, a company with a highly customized product might consider production and customer service functions as core functions. Finance, human resources and marketing functions can also be considered as core business functions because without them the company …

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Food vendors are one of the most popular businesses around the world today. You can see in various places the food concession trailers where various foods are being sold. A mobile food business finds it difficult to fail because what it sells is a basic human need: food. There are several reasons why you should invest in this type of business considering the large number of mobile food vending businesses from around the world.

It is good for you to know about places, potential places where you can set up your food concession trailer business. If the potential is still not being realized, you can make a big profit while still enjoying the benefits of being alone in that potential place. Your customers may come to you and buy your things every day especially if they really like the food you are selling. Even on the first day of your business, you can see how much profit you can make. After a few moments, you will find out how big a potential event or place is for your business. Earning potential is believed to be better during weekends than weekdays. Therefore, you should open your business on Saturdays and Sundays. …

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