Tips for those of you who want to start a business in middle age

Middle-aged freelancers and entrepreneurs often get caught up in planning to build a business. This is because it is different from young entrepreneurs who are just starting a business, so the way of marketing can be different. For that, if you are in middle age and want to build a business, here are some tips that you can apply from two marketing experts, as reported by Market Watch.

Be one of the few

Identify your smallest viable audience and aim for that group. Your clients will tell others about you and what you do, and this marketing can guarantee success. Either your core audience will start telling people, or your small milestones will give you the cash flow and social proof to start finding a different set of potential customers.

Build your community

We live in a very open world. You can reach people who want to hear from you for free. You can tell them about what you do. You can do it from social media.

Don’t use social media too much. Use LinkedIn

LinkedIn is an opportunity. Many people on LinkedIn tend to consume more than provide content. You must also provide people with something of value.


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Is Your Business Worth Watching Investors?

As an entrepreneur, you need to come up with a solid business plan. A business plan does not always predict the future of your business, but it will serve as an early and middle stage of business development. Keep in mind, if you know this, it will work and help to attract funds and potentially get new clients. In order for your business plan to become more solid and attractive, you need to think like an investor. This can help you increase your chances, be more objective, and focus on the financial aspects especially in practice. To find out, you need to know what aspects are prioritized by investors, as reported by Entrepreneur.


Every investor wants to contribute to a business with high profitability potential. Reliable or savvy investors are usually more interested in how practical the idea is, how much it costs, and how quickly it starts making money.


Investors are also usually concerned with scalability. If you don’t have an expansion plan or a plan to multiply your income, then there’s a hard limit to how much money the business can make.

Mitigation of risk

Every business will come with risk, but a good investor will …

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Pay attention to 5 Consumer Trends in 2022

At the 2022 National Retail Federation conference in New York City, it was said that understanding customers and knowing how they want to shop is important. In the discussion, things like “Customer driven”, “customer centered” and “Customer focused” were key. John Furner, President and CEO of Walmart, explains that the customer must be at the center of everything that needs to be done in this industry. However, knowing what customers want is quite difficult, especially in today’s times.

Consumer differences in defining safe shopping

As we are still in the middle of a pandemic, what feels like safe shopping for one consumer may be very different for another. This is why it is important to offer options such as online purchases, in-store pick up, delivery and others. For example, Best Buy plans to continue offering roadside pick-up and delivery options, as well as unlimited virtual shopping options to help customers feel more secure.

Consumers love technology

The pandemic has shown that consumers will quickly adopt new technologies, especially in making their lives easier. Consumers are increasingly saying that they rely on technology for their daily purchases and activities. At a retail conference, a report by global marketing communications agency Wunderman …

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Investment Tips for Newlyweds

Marriage can be said as a new beginning, because together they build a household. Usually the new households have also spent various costs on weddings, houses, and others. For this reason, investment planning that begins when you get married can be the right moment. You can start investing for your children later, or in old age. For that, here are some tips that you can do to start investing.

Mutually open

The first thing you can do is open up to each other about financial matters. This includes your salary, debt, what you spend most of your time on, and more. With this, you can plan your finances according to your conditions or habits. You also need to consider the cost of children’s education, and others.

Pay off debt

If you are open to each other, then you can also pay off your debt immediately. This helps to know your financial condition and more mature in making plans. If you have also paid off your debt, then this is also a good start in starting your household.

Make an investment goal

In making investment goals, you need to know what specific goals you need to have. You can discuss with …

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