Category: Business Line

Elements of Advertising You Must Know for a Successful Business

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In this new normal era, many people are starting new businesses to increase their income. There are those who trade in food, beverages, clothing, cosmetics to medical equipment or personal protection such as masks and hand sanitizers.

Of course, with this pandemic, we are not allowed to go out of the house if it is not really important. For this reason, many traders choose to sell their goods through online sites, so that their goods can be sold in the market.

Trading in the online world, definitely requires advertising, so that products are better known to the public. Advertising can also be on television or radio. However, when placing product advertisements, the elements of advertising must be considered, so that buyers are interested in the products being sold.

Let’s look at the elements of advertising that must be known, so that the merchandise is in demand and known by the public.

Product Interest

The first element when you want to advertise a product, Sahabat Fimela must determine the interest or target buyer, so that buying interest arises to buy the product, which is offered through the advertisement.

In making a promotion or advertisement, you must pay attention to interesting …

Takeaways From The May 18 Webinar: Website Compliance – Key Costly Legal Risks Every Business Should Consider

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A recent statistic posted by Sweor states that 75% of consumers admit to making judgments on a company’s credibility based on the company’s website design.

During COVID, many companies were forced to digitize their entire business model, becoming reliant on their websites and other online platforms to retain employees, revenue, and market share.

Consequently, companies have to invest substantial time and resources into making their website a significant revenue driver (and will continue to have to do so for the foreseeable future), but what precautions should these companies implement to ensure their website isn’t also increasing their business risks and liabilities?

This month, attorneys Angela Doughty, CIPP/US, Peter McClelland, CIPP/US, and Erica Rogers discussed how companies could avoid website compliance issues and the resulting legal costs, including ADA compliance lawsuits; privacy implications and disclosures; and trademark and copyright demands.

ADA Compliance Lawsuits – Angela Doughty, CIPP/US

Most companies are surprised to learn that the Americans with Disabilities Act (ADA), which was enacted to prevent discrimination against people with disabilities in locations generally open to the public, also applies to their websites and other digital platforms such as mobile sites and mobile applications.  The applicability of the ADA to online places …

How Advisers Can Turn Heads With Digital Marketing

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advertising online requires a unique approach from advertising in person.

advertising in person — even if it’s through seminars, referrals or on the golf path — means that you can immediately establish believe with potentialities via a handshake, eye contact and numerous other elements that people choose up on when connecting with others.

in the event you’re advertising online, these have confidence-building factors are utterly absent. Not only that, but individuals are typically greater cautious online (rightfully so) as a way to evade being scammed or hacked. So, from the very beginning, you’re already working from a deficit.

The digital age has largely fulfilled its promise to velocity up how we join with others and the way we do business — except within the realm of digital advertising and marketing. In reality, this trust deficit is precisely why digital advertising takes significantly longer to bear fruit than in-grownup advertising.

You should be more patient with an online lead, nurturing it and cultivating it before it is going to turn into a profits-producing customer. This doesn’t imply it’s not a quality lead. It simply capacity that your strategy has to be persistent.

if you use the identical method with in-adult and …

Skills That Make You Deserve to be a Leader in the Company

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Being a boss or a leader in a company is a dream for some people. The more advanced a person’s career, the salary will automatically follow.

But being a leader is not easy. It takes special skills and expertise in order to carry out the mandate well.

This is necessary because the leader has a big responsibility. Not just directing subordinates, but more than that. Mainly advancing the company and achieving the targets that have been set.

Anyone can be a leader, no matter where they come from or whose descent. If it is worthy of being lined up as a leader, then you can achieve that position. What skills should you have if you want to become a company leader? Here’s the review.

1. Teamwork Skills

To be a good leader, you need skills to work with a team. Build a solid and compact team so that they are able to achieve various company targets.

You can practice for this. Try to take part in a work team. Be the lead, PIC, or coordinator. That way, you can learn, from organizing and directing a team, thinking about product development ideas, to determining a marketing strategy.

You will not only …

Instagram Tools That Support Growing Businesses

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Instagram is no longer limited to social media for posting photos or videos only. Now Instagram is widely used for business purposes, namely marketing to increase sales figures. And so far, the results are quite satisfactory, many businesses are growing. This is the reason why Instagram developers continue to strive to develop applications, so that application performance is maximized. Now, Instagram already has interesting tools to accelerate the pace of business development.

1. VSCO

VSCO is the most popular Instagram tool, including in the business world. This application is useful for editing all your photos in no time, such as cropping, fixing textures, adjusting lighting, to adding filters. With complete editing features, the quality of the edited photos is satisfying. Please note, not all of the effect features are provided for free in this photo editing application. If you want to get a complete feature of the effect, you need to buy this application for 19.99 dollars per year.

2. Afterlight

Want to edit photos with various templates? This application is the most reliable, moreover you can add your own templates and use them anytime for business purposes. Yes, Afterlight makes photo editing more fun. This application provides a free …

How to Save Business Budgets by Using Technology

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Running a growing business has its own challenges for business people today. Businesses need good handling in order to grow and generate profits. As a businessman, you certainly need to apply various policies in the business you run, especially if the business has started to experience growth. The business budget is one of the important points that will determine the success of a business.

For example, making an efficient budget. Because the more efficient a business budget is, the better the impact will be on the development of the business itself. You can take advantage of technological developments and various online services that allow you to reduce costs.Then what technologies can be used to support business progress and save your budget? The following is the review.

1. Technology to Save Marketing Costs

Marketing is one of the most important things in business, especially for start-up or even developing businesses. Make sure, your business marketing system becomes more efficient.So, take digital marketing and make the most of it. Take advantage of technological developments to market the business you run. Choose one of the most appropriate and effective systems, such as: Search Engine Marketing (SEM), Pay per Click Advertising, Search Engine Optimization …