Category: Business News Articles

Benefits of Creating Value for Customers

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Making more profit and money is the main benefit of creating value for customers. Businesses make a profit by satisfying customer needs and wants through their products by adding value. They process inputs into higher value outputs.

What is value creation to customers?

Creating value means the business adds value to the inputs used. How much value is added? It is equal to the difference between the selling price of the product and the input costs.

Is the company successful in creating value? We can see it from whether customers are willing to pay a higher price than the input costs used to make goods or provide services.

And, creating value is the reason why business exists. Without it, they will not be able to survive because they bear the loss. Consumers do not want to buy if the product has no value to satisfy their needs and wants.

Take the tire manufacturer as an example. They buy raw materials such as rubber latex to be converted into final goods. To do so, they need locations for factories, machines to process inputs and labor to operate machines and factories. Then, after the tires are finished, they sell them to consumers. …

Strategies in Targeting Target Markets

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Another thing that is no less important about the target market is determining the strategy. In general, there are at least four market targeting strategies that are usually carried out by business people, namely:

Mass Marketing

As the name implies, business people use mass marketing strategies to target everyone in marketing their products. Yes, this strategy does not really apply segmentation in determining its customers. The reason is because the products offered are a general need and are needed by everyone.

Examples of products that can be marketed with this strategy are soap, toothbrushes, and others. In implementing this strategy, the focus of business people is more on how to get more people to know the products that are being sold. That way, the potential for consumers to come and buy merchandise will be higher.

Differentiated Marketing

Even more conical, differentiated marketing is a strategy to target a more specific target market. For example, if you previously sold common soap products, you can now differentiate between men’s and women’s soaps.

Niche Marketing

Continue to a smaller and more specific target market strategy, namely using niche marketing. An example of a product that can use this strategy is the sale of …

Tips for Success in Running a Food Business When New to Normal

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The culinary business is one type of business that is interesting to pursue. This business opportunity is indeed quite broad and will continue to grow in the future, including in the days leading up to the current implementation of the new normal. Everyone needs food and will always be looking for it, that’s why the culinary business is never empty of buyers. If you intend to enter the business world, it never hurts to take this business into consideration.In order for the business of selling food or beverages to run smoothly in the new normal, try to apply these tips.

1. Take advantage of selling online

In the upcoming new normal era, the culinary business has the potential to expand very widely as long as you can make good use of internet technology. You can run a culinary business without the need to open special outlets but simply by using an online purchasing system via the internet. This method is certainly beneficial for you because you don’t need to spend rent on the place.

2. keep the taste quality and price

The general goal of doing business is to get as much profit as possible. In the culinary business, the …

How to Start a Home Business For Quick Success

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Many people have the desire to own their own business, but are hindered by the required capital. The best solution is to start a home based business. You can take advantage of empty spaces in the house such as the yard, garage and kitchen to start running a business. By utilizing a house, you can save substantial capital costs, so that existing capital can be allocated for other needs. Here are some ways you should do when you want to be successful in starting a home business.

1. Ask for Family Support

Family is the most important element before starting a business, especially if you are just starting a business. The family is a supporter in terms of material and non-material. If the family does not support it, the business you are running will be increasingly difficult to develop, it can even fail because there is no support from the family. Therefore, in doing business, family support is needed, starting from the beginning of pioneering to success later.

2. Study Administration

Even though the business you are running is only a home class, you also need to master administration even if it’s only simple. Always do administrative records in an …