Category: Finance

What are the Advantages and Disadvantages of Asset-Led Marketing

pauline

Asset-led marketing has both advantages and disadvantages. Although more focus on internal strengths to satisfy consumer needs and wants is relatively inexpensive, core competencies are not always relevant to market demands. Dynamic market environment. Tastes and consumers can change from time to time. Likewise, competition is also dynamic. Such factors can make the competitive advantage built through past core competencies no longer sustainable.

Before discussing the advantages and disadvantages of asset-led marketing, let’s briefly review what it is?

What is asset-led marketing

Asset-led marketing is a marketing approach in which your company focuses on internal strengths to meet customer needs. Internal strength comes from the resources and capabilities your company has. Both form core competencies if they are valuable for creating value, rare, expensive to imitate and non-substitutable.

Then, your company utilizes these core competencies to produce products. For example, your company leverages a strong reputation and brand image to develop and market new products around existing products.

This approach does not completely ignore consumer tastes or preferences. But, your company is more based on internal strength to produce innovative products. Your company bases its strategy on existing strengths and assets instead of spending big bucks to properly identify consumer …

How to Increase Business Turnover in 2021 Only Through Social Media

pauline

The business crisis faced during COVID-19 has become an uncertain situation because the number of cases continues to grow which makes the pace of the economy slow down. Business people must think of strategies to adapt to the existing situation. Thus business turnover can increase despite facing a crisis situation.

One of the adaptations that need to be done is adaptation to sophisticated technology such as realizing the existence of marketplaces and social media. Through technology, all business activities become easier. Bitlabs also has interesting tips to increase business turnover in 2021.

1. Research product trends

It is important to know whether the product to be marketed is a product that many people are looking for or not. This needs to be done in order to avoid wasted efforts if it turns out that the product you choose has no demand. The right product also needs selling price planning so that it helps to get abundant profits without having to fear losing in promotional costs.

2. Maximizing the marketplace

Marketplace is one of the best places for beginners to do business online. There are appropriate ways to use the marketplace, for example, it is necessary to choose a title for …

Often considered the same, it turns out that this is what distinguishes income from income

pauline

Finance has indeed become one of the fields of work that requires the accuracy and tenacity of its workers. In addition, when dealing in the financial world, the perpetrators are also obliged to know the meaning of financial terms that are often used accurately.

Even so, there are some financial terms that are still often misinterpreted by, not only ordinary people, but also workers in the field. An example is the meaning of the words revenue and income. It is undeniable that the two terms often appear and are used by business people, including investors.

However, it is not uncommon for the terms revenue and income to be used inappropriately. This of course can cause confusion among the business actors concerned. In fact, when presented incorrectly, it is not impossible that the two terms can cause financial losses or errors in the delivery of financial statements.

The large number of people who equate the meanings of the two terms rarely cause fatal problems. However, something that is not quite right, of course, must be straightened out so that it does not continue to be done. For that, for those who are still confused, this is the explanation.

Definition of Revenue

…

Before Promoting Products, Pay Attention To These Things

pauline

Promoting products is one of the most important things for business progress, because without promotion it is certain that product sales will not be maximally successful.

To be able to provide maximum results in promotional activities, here are the steps that must be taken by SMEs in promoting their products:

1. Determining the Target Market

The first stage is related to the determination of STP (Segmenting, Targeting and Positioning). To face fierce competition, we must determine a more personal segmentation to deal with increasingly diverse consumer behavior. This way our target market becomes clearer and the promotional budget becomes effective. Determining the target market will make it easier for us to determine the appropriate media selection.

2. What Mission Do You Want to Achieve in Promotion?

Determining the mission and what you want to achieve will make promotion efficient. Several promotional missions, such as gaining awareness, building brands, increasing sales and building consumer loyalty.

3. Planning the Message to be Delivered

Currently, communication is taking place in two directions so that SMEs must be able to formulate messages that can build two-way communication with consumers. Before making a message to strengthen promotion, SMEs must pay attention to who the target …

Tips for Managing Finances for Online Businesses

pauline

In building an online business, one of the causes of failure that is often done by business people is a mistake in managing the financial flow. The ability to manage finances effectively is very important so that online businesses can continue to grow and have enough money to invest. So, how do you manage your online business finances effectively? Here are  surefire tips.

Create a Budget Planning

Budget planning really needs to be done in managing an online business. By compiling a budget, you must set short-term to long-term targets and plans to help limit spending with the set targets.

Always do it on a scale in preparing budgeting, starting from how much funds are needed to the income received. This will make it easier for you to use your money as best as possible, because conditions and needs will be different every month.

Separate Personal Savings from Business Savings

Separating personal savings from business savings will make it easier to make business bookkeeping clearer and more structured. By separating accounts, it will minimize the risk of liability if business income is used for personal purposes.

So, you can more easily find out whether your business’s financial condition is stable …

STEPS TO BUILD A WEBSITE FOR BUSINESS

pauline

Online business is booming lately. The emergence of people with unique business ideas is a driving factor for the rise of the online business itself. There is much that can be done by doing business on the internet. You are free to do promotions to get more income.

Building a website is one of the things that must be prepared before building a business. Indeed, the website has no direct effect, but with a website, customers will find it easier to find the products you offer. Building a website does cost more. Therefore, before creating a website, it’s a good idea to follow some of the following basic steps to prepare the website that you need.

1. Do Keyword Research

Doing keyword research or keyword research for your website is very important. The reason is Google will crawl it from the keywords we use. There are a few tips for those of you who do business but are not much searched for on Google. Don’t worry, because you can still use keywords that are still connected to the business you are in.

You can find keywords that are suitable for your website by using special keyword search tools.

2. Start

…

TIPS TO MAXIMIZE BUSINESS WITH FACEBOOK

pauline

Facebook is the biggest social media today. It is undeniable that the popularity of Facebook has occurred since it was first released. And what is undeniable is that social media is now not only used to communicate over long distances. But it has developed into a very influential marketing medium to increase sales profit, including Facebook.

Moreover, Facebook has a Facebook Fanpage and Facebook Ads feature that can be used as a fast-growing business strategy. With Facebook ads and fan pages, you can promote products through Facebook. Registering a fanpage on Facebook can be done for free, but if you register on Facebook Ads, you need to pay for advertising.

Even though using the Facebook fanpage is free, you can maximize it for doing business and doing business. How to maximize it? Here’s the review

1. Share Quality Content

One of the benefits you can get from the Facebook fanpage is that you can share content with the public. Of course the content that you share must contain quality information. Even though you are trading, you don’t necessarily have to promote products continuously. You can provide useful information for your followers on the Facebook fanpage. That way, they won’t get …

SEO OR PPC? WHICH IS BETTER FOR YOUR BUSINESS?

pauline

For those of you who have a business website, do you want your website to be on the first page of search engine search results? Which one will you choose to improve the position of your web site? To answer this question, in this article we will discuss the definitions and advantages and disadvantages of SEO and PPC.

SEO (Search Engine Optimization)

SEO is the process of getting your website on the first page of search engine search results when internet users who are your target audience search for information related to your business web content.

SEO advantages

If your website has been SEOed, then your website will appear on the front page of Google search results 24 hours a week continuously. Unless there are other sites that are more SEO optimized, it can shift the position of your website.

If you use SEO, then you will freely determine the title and description of the site according to your wishes and build a better company, professional, or personal brand online.

Lack of SEO

However, SEO also has its drawbacks, which is that it cannot be found in less than 1 hour that a website can appear on the first page …

ADVANTAGES OF HAVING AN ONLINE STORE COMPARED WITH AN OFFLINE STORE

pauline

Business is a thing that many people dream of. By doing business we will be the boss of ourselves. but doing business is not as easy as it is given. There are many things that must be considered. With the development of technology, it also affects the type of business.

In the past, to open a business, you had to have a shop and goods. People should visit your shop in person. But now, even without owning a shop, you can open a business and buyers can be from all over the world.

Online shops and offline stores are becoming a competition in today’s digital era. actually the advantages of having an online store are indeed more than offline stores. For more details, we discuss the comparison below.

The place to sell

This is what distinguishes the most between online stores and offline stores. For online shops, of course, you don’t need to rent a place. Even though you are at home, you can open an online business. You only need a gadget, internet network and a platform to sell. So you can immediately open an online business. The platform can use BBM, Instagram, Facebook, Twitter and others.

Meanwhile, offline …

How to Form a Good Work Team in the Company

pauline

The company is a work system that is driven by each part, so that it can achieve the predetermined targets. To achieve the target in accordance with the specified time, it is necessary to have several working teams that are synchronous and synergistic. So that the company’s movement becomes effective and efficient, both in terms of time, resources, and various other factors.

The existence of an absolute work team in one company. Every job has to be done on time, which is very difficult if done by just one person. Even though in practice the work carried out is individually, these individuals are in a small group to produce the output that is their job.

To form an effective work team, strong chemistry is needed for each member. Then, how do you create strong chemistry and make a united team? The following will be presented briefly so that you can understand it further.

One Thought

Even though each team is composed of various types of individuals and with various traits and backgrounds, when it has been formed into a working team, everyone can run with the same common thread as reference. This common thread is the company’s vision and mission. …