Everyone makes mistakes at work. But not everyone knows how to turn it into a learning opportunity. It should be noted that not all mistakes can be forgiven. In this article, the error in question is regarding a fatal error. This can also be a solution for companies who want to maintain their good name. For example, you don’t want to be known as a heartless and fatal company.
Don’t start a conversation in an angry situation
Whenever you make a mistake or problem, don’t respond right away. Allow your rational mind to recover for a moment, so that your conversation is more productive.
Look at yourself and the current process. It is necessary to see if mistakes can be avoided by changing the way things are done.
Recruit the right people from the start
Even if the decisions aren’t perfect, at least make sure your team is made up of people with the right mindset, especially when it comes to mistakes.
Develop your action plan
After discussing the problem with the employee in private, resolve it by working together to make plans for the future. For example, you can make a plan to avoid repeating these mistakes.…
In building a business, you need to learn a few things in order to become more independent and stay motivated. With independence and enthusiasm, you will not only contribute to growing the economy, but also to work and change your life to be more prosperous. So, what are the things that business people need to know to scale their business independently?
Make a plan for your future
To scale your business sustainably, you need a business plan. This is not only to help understand your business, it is also what you show investors.
Find new capital
In scaling, you certainly need money. You may need to identify the right time to seek outside investment, to keep your cash flow flowing.
Learn from competitors who have successfully developed
Think about how they did it and find out how they could succeed. Understand their business model and learn.
Evaluate your supply chain
With the increase in sales volume, then you need to have a supply chain to handle it. What has worked so far may not be effective if implemented on a larger scale.
Protect your business value
Things can change in a big way as your business grows and expands. For …
There are rarely many couples who want to start a business together. But there may be a lot of fear experienced, especially in professionalism. But if you know what can be avoided and maximized in building a good business, then couples can create a great business. For that, what things need to be done by a couple to build a good business?
Discipline and help each other
Sometimes it’s hard to divide your personal life with your professional life. However, make sure you discuss to deal with this problem. Of course this can put you to the test.
Be prepared to disagree
You and your partner need to think of a strategy in handling your position. This is necessary to solve problems or conflicts, especially in determining a decision.
Trust each other
Running a business requires a great deal of confidence, both in your own abilities and in your partner’s. With this, it will lighten the load evenly
Two thoughts are better than one
In doing business with your partner, of course you have the ability to double your determination. This is necessary if one of the parties falls, then one of them needs to motivate and support.
At the 2022 National Retail Federation conference in New York City, it was said that understanding customers and knowing how they want to shop is important. In the discussion, things like “Customer driven”, “customer centered” and “Customer focused” were key. John Furner, President and CEO of Walmart, explains that the customer must be at the center of everything that needs to be done in this industry. However, knowing what customers want is quite difficult, especially in today’s times.
Consumer differences in defining safe shopping
As we are still in the middle of a pandemic, what feels like safe shopping for one consumer may be very different for another. This is why it is important to offer options such as online purchases, in-store pick up, delivery and others. For example, Best Buy plans to continue offering roadside pick-up and delivery options, as well as unlimited virtual shopping options to help customers feel more secure.
Consumers love technology
The pandemic has shown that consumers will quickly adopt new technologies, especially in making their lives easier. Consumers are increasingly saying that they rely on technology for their daily purchases and activities. At a retail conference, a report by global marketing communications agency Wunderman …
Facebook is one of the platforms used to market their business. In addition, Facebook is one of the few platforms in the world that allows you to reach people on almost every continent in the world. For that, you can promote your business in various ways. However, you need to pay attention to any actions in promoting your business on Facebook. This can sometimes have unwanted effects if done poorly. For that, here are tips that can be your record in promoting your business through Facebook.
Create a Facebook page for your business
Before you decide what kind of content you want on your business page, you need to build an online presence and let it know that you are open for business. You can do this by going to your Facebook profile, at the top select the ‘create’ page, ‘page’, name your business page and enter other details. With this, you can post content and interact with your viewers and followers about what they think of the content.
Make the most of Facebook Groups
Facebook allows people to form international communities based on their interests. Chances are, at least one of these interests aligns with the nature of your …
If you think about it, there is an interesting fact from office workers that they may have a small salary, but in fact many of them have a lot of free time. Unfortunately, most of them do not use their free time optimally and turn it into money.
Actually, from that free time there are many opportunities to run a side business that can be used as additional income or maybe it can be a long-term financial plan. However, not a few people use their working time as an excuse for not being able to run this side business.
Even though from the working hours that must be fulfilled in one day, actually we can still set aside a little to take care of a side business, after all we are not prohibited from doing side business activities by the company, right?
Why Should You Open a Side Business?
Interesting side business to do. In general, there should be no failure in this business because it is only a side business or additional income.
The following are the main reasons why you should try a side business. Some knowledge that also needs to be known so that more and more …
Asset-led marketing has both advantages and disadvantages. Although more focus on internal strengths to satisfy consumer needs and wants is relatively inexpensive, core competencies are not always relevant to market demands. Dynamic market environment. Tastes and consumers can change from time to time. Likewise, competition is also dynamic. Such factors can make the competitive advantage built through past core competencies no longer sustainable.
Before discussing the advantages and disadvantages of asset-led marketing, let’s briefly review what it is?
What is asset-led marketing
Asset-led marketing is a marketing approach in which your company focuses on internal strengths to meet customer needs. Internal strength comes from the resources and capabilities your company has. Both form core competencies if they are valuable for creating value, rare, expensive to imitate and non-substitutable.
Then, your company utilizes these core competencies to produce products. For example, your company leverages a strong reputation and brand image to develop and market new products around existing products.
This approach does not completely ignore consumer tastes or preferences. But, your company is more based on internal strength to produce innovative products. Your company bases its strategy on existing strengths and assets instead of spending big bucks to properly identify consumer …
Finance has indeed become one of the fields of work that requires the accuracy and tenacity of its workers. In addition, when dealing in the financial world, the perpetrators are also obliged to know the meaning of financial terms that are often used accurately.
Even so, there are some financial terms that are still often misinterpreted by, not only ordinary people, but also workers in the field. An example is the meaning of the words revenue and income. It is undeniable that the two terms often appear and are used by business people, including investors.
However, it is not uncommon for the terms revenue and income to be used inappropriately. This of course can cause confusion among the business actors concerned. In fact, when presented incorrectly, it is not impossible that the two terms can cause financial losses or errors in the delivery of financial statements.
The large number of people who equate the meanings of the two terms rarely cause fatal problems. However, something that is not quite right, of course, must be straightened out so that it does not continue to be done. For that, for those who are still confused, this is the explanation.
Definition of Revenue
Promoting products is one of the most important things for business progress, because without promotion it is certain that product sales will not be maximally successful.
To be able to provide maximum results in promotional activities, here are the steps that must be taken by SMEs in promoting their products:
1. Determining the Target Market
The first stage is related to the determination of STP (Segmenting, Targeting and Positioning). To face fierce competition, we must determine a more personal segmentation to deal with increasingly diverse consumer behavior. This way our target market becomes clearer and the promotional budget becomes effective. Determining the target market will make it easier for us to determine the appropriate media selection.
2. What Mission Do You Want to Achieve in Promotion?
Determining the mission and what you want to achieve will make promotion efficient. Several promotional missions, such as gaining awareness, building brands, increasing sales and building consumer loyalty.
3. Planning the Message to be Delivered
Currently, communication is taking place in two directions so that SMEs must be able to formulate messages that can build two-way communication with consumers. Before making a message to strengthen promotion, SMEs must pay attention to who the target …
For those of you who have a business website, do you want your website to be on the first page of search engine search results? Which one will you choose to improve the position of your web site? To answer this question, in this article we will discuss the definitions and advantages and disadvantages of SEO and PPC.
SEO (Search Engine Optimization)
SEO is the process of getting your website on the first page of search engine search results when internet users who are your target audience search for information related to your business web content.
If your website has been SEOed, then your website will appear on the front page of Google search results 24 hours a week continuously. Unless there are other sites that are more SEO optimized, it can shift the position of your website.
If you use SEO, then you will freely determine the title and description of the site according to your wishes and build a better company, professional, or personal brand online.
Lack of SEO
However, SEO also has its drawbacks, which is that it cannot be found in less than 1 hour that a website can appear on the first page …