Category: Business Week

What are the Advantages and Disadvantages of Asset-Led Marketing

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Asset-led marketing has both advantages and disadvantages. Although more focus on internal strengths to satisfy consumer needs and wants is relatively inexpensive, core competencies are not always relevant to market demands. Dynamic market environment. Tastes and consumers can change from time to time. Likewise, competition is also dynamic. Such factors can make the competitive advantage built through past core competencies no longer sustainable.

Before discussing the advantages and disadvantages of asset-led marketing, let’s briefly review what it is?

What is asset-led marketing

Asset-led marketing is a marketing approach in which your company focuses on internal strengths to meet customer needs. Internal strength comes from the resources and capabilities your company has. Both form core competencies if they are valuable for creating value, rare, expensive to imitate and non-substitutable.

Then, your company utilizes these core competencies to produce products. For example, your company leverages a strong reputation and brand image to develop and market new products around existing products.

This approach does not completely ignore consumer tastes or preferences. But, your company is more based on internal strength to produce innovative products. Your company bases its strategy on existing strengths and assets instead of spending big bucks to properly identify consumer …

Often considered the same, it turns out that this is what distinguishes income from income

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Finance has indeed become one of the fields of work that requires the accuracy and tenacity of its workers. In addition, when dealing in the financial world, the perpetrators are also obliged to know the meaning of financial terms that are often used accurately.

Even so, there are some financial terms that are still often misinterpreted by, not only ordinary people, but also workers in the field. An example is the meaning of the words revenue and income. It is undeniable that the two terms often appear and are used by business people, including investors.

However, it is not uncommon for the terms revenue and income to be used inappropriately. This of course can cause confusion among the business actors concerned. In fact, when presented incorrectly, it is not impossible that the two terms can cause financial losses or errors in the delivery of financial statements.

The large number of people who equate the meanings of the two terms rarely cause fatal problems. However, something that is not quite right, of course, must be straightened out so that it does not continue to be done. For that, for those who are still confused, this is the explanation.

Definition of Revenue

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Before Promoting Products, Pay Attention To These Things

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Promoting products is one of the most important things for business progress, because without promotion it is certain that product sales will not be maximally successful.

To be able to provide maximum results in promotional activities, here are the steps that must be taken by SMEs in promoting their products:

1. Determining the Target Market

The first stage is related to the determination of STP (Segmenting, Targeting and Positioning). To face fierce competition, we must determine a more personal segmentation to deal with increasingly diverse consumer behavior. This way our target market becomes clearer and the promotional budget becomes effective. Determining the target market will make it easier for us to determine the appropriate media selection.

2. What Mission Do You Want to Achieve in Promotion?

Determining the mission and what you want to achieve will make promotion efficient. Several promotional missions, such as gaining awareness, building brands, increasing sales and building consumer loyalty.

3. Planning the Message to be Delivered

Currently, communication is taking place in two directions so that SMEs must be able to formulate messages that can build two-way communication with consumers. Before making a message to strengthen promotion, SMEs must pay attention to who the target …

SEO OR PPC? WHICH IS BETTER FOR YOUR BUSINESS?

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For those of you who have a business website, do you want your website to be on the first page of search engine search results? Which one will you choose to improve the position of your web site? To answer this question, in this article we will discuss the definitions and advantages and disadvantages of SEO and PPC.

SEO (Search Engine Optimization)

SEO is the process of getting your website on the first page of search engine search results when internet users who are your target audience search for information related to your business web content.

SEO advantages

If your website has been SEOed, then your website will appear on the front page of Google search results 24 hours a week continuously. Unless there are other sites that are more SEO optimized, it can shift the position of your website.

If you use SEO, then you will freely determine the title and description of the site according to your wishes and build a better company, professional, or personal brand online.

Lack of SEO

However, SEO also has its drawbacks, which is that it cannot be found in less than 1 hour that a website can appear on the first page …

How to Form a Good Work Team in the Company

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The company is a work system that is driven by each part, so that it can achieve the predetermined targets. To achieve the target in accordance with the specified time, it is necessary to have several working teams that are synchronous and synergistic. So that the company’s movement becomes effective and efficient, both in terms of time, resources, and various other factors.

The existence of an absolute work team in one company. Every job has to be done on time, which is very difficult if done by just one person. Even though in practice the work carried out is individually, these individuals are in a small group to produce the output that is their job.

To form an effective work team, strong chemistry is needed for each member. Then, how do you create strong chemistry and make a united team? The following will be presented briefly so that you can understand it further.

One Thought

Even though each team is composed of various types of individuals and with various traits and backgrounds, when it has been formed into a working team, everyone can run with the same common thread as reference. This common thread is the company’s vision and mission. …

Tips for Success Starting a Cafe Business with Small Capital

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The existence of a cafe today is inseparable from the lifestyle of most city people who want to unwind after a full day of work in a comfortable place. Due to this fact, making the cafe business can be a promising business opportunity with small capital. If you are one of the potential entrepreneurs who are interested in starting this business, but still have limited funds, below are some tips that will help you to start a cafe business without having to bear a lot of money.

Rent a place on the right budget

One of the biggest funding items when designing a cafe business is renting a place. Especially for you beginner entrepreneurs who have minimal capital, the problem of renting this place must be quite a headache. If, you have limited capital, you can start this business using your own home, business partner’s house, or maybe someone else’s home page to become a temporary cafe stall. Usually the pavilion rental price is not as expensive as renting a shop house. Another way can also use the home garden. You can use a cafe with an attractive outdoor concept. Besides being able to reduce rental costs, using a pavilion …