In the face of the Covid-19 virus, it is difficult for companies to know which strategy makes sense in terms of progress and growth. But the pandemic has not slowed the transition to digital – in fact, it has accelerated the transition to digital.
1. Improve and expand self-service
Customers will likely become more comfortable with self-service during the rest of the pandemic and will get used to it after the virus is gone. To accommodate this increasing demand, reorganize your operations and processes to provide a simpler and smoother experience.
Your system should allow buyers to search, select, purchase products or services, and return or exchange them at the touch of a button. Trusting customers to monitor their own accounts in these ways, while a one-on-one service is still available, will help build the trusting relationship you want with them.
2. Integrate long-term contactless payments
Contactless payments take root in less developed markets and are reinforced in more mature markets. This method is 10 times faster than other payment options. 74 percent of respondents to the Mastercard Contactless Consumer Polling said they will continue to use the contactless method even after the pandemic is over.
By changing your payment …