Month: January 2021

There are many reasons behind the bankruptcy of one’s culinary business. It’s not just a matter of hasty business financial management or lack of capital, but it could also be because culinary business owners don’t want to see culinary business trends that are currently developing.

By maintaining the old culinary trends, of course, the time of consumers will continue to decrease, which in the end the culinary business will go out of business. Meanwhile, people today, stop by a restaurant or cafe not only to enjoy eating and drinking, but they also want to chat for a long time with friends while enjoying the atmosphere of the restaurant, taking pictures, and so on.

Just imagine, if the consumer’s need for a restaurant that follows the trend or the present is fulfilled, of course more and more consumers will come and the business turnover will increase.

For those of you who just want to start a culinary business earlier this year or want to improve the restaurant concept, Cermati.com has prepared a summary from various sources regarding some culinary business trends throughout 2021 that can be immediately applied. Guaranteed, the culinary business will sell well!

Instagramable Restaurant or Cafe Design

The …

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The application of digital marketing in business is certainly familiar to you. This marketing system has proven to be able to reach a wider and more targeted market, so it is only natural that this service is increasingly popular among business people.

There are many ways you can implement digital marketing, from email, company websites, to social media, which has a very high number of users today.

As a businessman, you must be able to choose the right type of digital marketing for your business. This is important, to ensure that the system you choose really fits your business needs and in the future can bring the business to success.

Here are the types of digital marketing that you can make as a business marketing choice:

Search Engine Optimization (SEO)

SEO is one of the most widely used digital marketing systems by business people. In this system, your site will be optimized in such a way so that it can be at the top of the Search Engine Result Page (SERP). This position will allow your site to get a much higher number of organic visits, so that the potential for future development of your business can be even better.…

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Another thing that is no less important about the target market is determining the strategy. In general, there are at least four market targeting strategies that are usually carried out by business people, namely:

Mass Marketing

As the name implies, business people use mass marketing strategies to target everyone in marketing their products. Yes, this strategy does not really apply segmentation in determining its customers. The reason is because the products offered are a general need and are needed by everyone.

Examples of products that can be marketed with this strategy are soap, toothbrushes, and others. In implementing this strategy, the focus of business people is more on how to get more people to know the products that are being sold. That way, the potential for consumers to come and buy merchandise will be higher.

Differentiated Marketing

Even more conical, differentiated marketing is a strategy to target a more specific target market. For example, if you previously sold common soap products, you can now differentiate between men’s and women’s soaps.

Niche Marketing

Continue to a smaller and more specific target market strategy, namely using niche marketing. An example of a product that can use this strategy is the sale of …

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Almost everyone would agree that building your own business is not an easy matter to do. There are lots of things that must be done and considered so that the business that is being started can grow and give success to the owner.

The reason is, because of just one mistake in determining a business decision, a business can become stagnant and not develop. In fact, it is not impossible that the business will go out of business when it has not succeeded in providing material benefits at all. So that this does not happen, before deciding to do business, first understand what factors must be understood and prepared carefully.

One of the important factors in starting a business is determining the target market. You may be thinking, what is meant by the target market and how does it affect the performance of the business to be developed? If doing business is like a car, the target market is the steering wheel that determines where the business will go.

When the target market is determined incorrectly, it is not impossible that the managed business will find it difficult to develop and ultimately not generate profits. Now, because of this crucial …

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When in need of additional capital for business, many people choose the way to apply for a loan from the bank. Apart from being fast, the ceiling given by the bank is quite large.

But you know, borrowing means debt. You have an obligation to pay the installments every month until it is paid off. Not only the principal installments, including the interest.

If you are late, you could be fined. Likewise, if you are in arrears, even defaults occur or you are unable to pay debt. Get ready, be chased by debt collectors and the bank will confiscate valuables.

Borrowing from a bank is indeed the most effective solution for those of you who are in need of large amounts of money. But actually there are ways you can get fresh funds for additional business capital without needing to borrow money from the bank. What are they? Here’s how:

Sell unused items

Used or unused items often make you dizzy. Apart from having to be cleaned and tidied up, these used items also take up a lot of space in the house, such as in the bedroom, family room, warehouse, and other rooms. Hassle right?

If you still use …

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Being a single mother is certainly not easy. Apart from having to raise their children alone, single mothers must be able to play the role of a father, namely in earning a living.

In making a living, a single mother does not have to work in a company. However, running a home business can certainly be the right solution. That way, a mother can take care of her child at home as well.

Here are some businesses that are suitable for single mothers.

Sell baby and children’s food

Biscuits or bread are two foods that are preferred by babies and children. If you are good at making both, what’s wrong with opening a baby and child food business at home. With his cooking skills, the business will run smoothly.

The next task is to determine the variety of biscuits and bread to be cooked. Starting from the variants of taste and shape, basically how to make babies and children like to eat it.

Besides being sold, you can make stock for your own children too. So, you don’t have to buy biscuits or cookies outside anymore because homemade is no less delicious.

Daycare

If you love children, then this child …

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Instead of stressing yourself thinking about work, it’s better to try to create jobs. Yes, you are the boss, aka make a business.

Even though the economy is difficult, the opportunity to build a business or business is wide open. As long as you are observant about the market, you will easily realize that dream.

Check out some tips for starting or building a business for millennials:

Find out what you like

Working in a field that you don’t like, it must be filled with complaining. Grumpy, don’t feel at home. Likewise establishing a business.

Therefore, before starting a business, find out what you like. For example, you like to cook, then open a restaurant, cafe, restaurant, or other culinary business, such as opening catering, taking cake orders, and so on.

If you build a business according to your interests, the results will be positive. Because you run it with love and with all your heart.

Find a target market

After knowing what business is suitable for you, remote employee management software also find out who will be your target market. Whether your business is aimed at children, teenagers, adults, or the elderly.

Lower, middle, or upper class. Also gender …

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Promoting products is one of the most important things for business progress, because without promotion it is certain that product sales will not be maximally successful.

To be able to provide maximum results in promotional activities, here are the steps that must be taken by SMEs in promoting their products:

1. Determining the Target Market

The first stage is related to the determination of STP (Segmenting, Targeting and Positioning). To face fierce competition, we must determine a more personal segmentation to deal with increasingly diverse consumer behavior. This way our target market becomes clearer and the promotional budget becomes effective. Determining the target market will make it easier for us to determine the appropriate media selection.

2. What Mission Do You Want to Achieve in Promotion?

Determining the mission and what you want to achieve will make promotion efficient. Several promotional missions, such as gaining awareness, building brands, increasing sales and building consumer loyalty.

3. Planning the Message to be Delivered

Currently, communication is taking place in two directions so that SMEs must be able to formulate messages that can build two-way communication with consumers. Before making a message to strengthen promotion, SMEs must pay attention to who the target …

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Starting a restaurant business is very fun and will be a rewarding experience. However, the momentum can be very tiring and very time consuming. Opening your own restaurant needs to be supported by a unique vision and adequate budget.

To simplify your path to success in starting a restaurant business, here are easy tips:

Create a Unique Restaurant Concept

The restaurant business is very competitive, so make your restaurant business different from other restaurants that are already in your area. For example, opening a new Chinese restaurant in an area that is densely populated with Chinese restaurants. It is also very important to do a little research on the people around your restaurant. For example, an area that is densely populated with small families may not be suitable for a restaurant with a price that is classified as above average / expensive.

Ask for Opinions

Getting input from others can be very valuable to the success of your restaurant business. Other restaurant owners can be a valuable source of input because they already have some experience. Professional consultants can help with restaurant management. An architect can design a restaurant that makes consumers feel at home and want to come back.…

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