Category: Business

Cyber Crime Threats That Make Companies Losses

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It is not uncommon now that many cyber crime threats have emerged. Cyber individuals will usually attack companies that are still categorized as medium to reap large profits. The reason is that medium-sized companies are likely to have weak cybersecurity defenses.

As many as 73% of the 500 companies surveyed also suffered losses due to the cyber attack. This can be seen in the report that the loss could reach 25% of his income.

Worse, cyberattacks by rogue individuals today are more than one type of threat. Then what are the forms of cyber threats that have caused many companies to suffer significant losses? The following are the reviews that need to be listened to carefully, including:

Forms of Cyber Crime Threats :

Ransomware

Companies will get attacks from cyber individuals by shutting down business systems or making businesses offline or not running. In this case, cybercriminals will attack the installed software.

Then, cybercriminals will ask for a number of ransom money before the “ransomeware” is removed. If the company does not grant its request, cybercriminals will again threaten in the form of making data corrupt and unusable.

Data Theft

Cyber individuals can steal consumer or customer data from every …

This Type of Digital Marketing Makes Business Grow Fast

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The application of digital marketing in business is certainly familiar to you. This marketing system has proven to be able to reach a wider and more targeted market, so it is only natural that this service is increasingly popular among business people.

There are many ways you can implement digital marketing, from email, company websites, to social media, which has a very high number of users today.

As a businessman, you must be able to choose the right type of digital marketing for your business. This is important, to ensure that the system you choose really fits your business needs and in the future can bring the business to success.

Here are the types of digital marketing that you can make as a business marketing choice:

Search Engine Optimization (SEO)

SEO is one of the most widely used digital marketing systems by business people. In this system, your site will be optimized in such a way so that it can be at the top of the Search Engine Result Page (SERP). This position will allow your site to get a much higher number of organic visits, so that the potential for future development of your business can be even better.…

Strategies in Targeting Target Markets

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Another thing that is no less important about the target market is determining the strategy. In general, there are at least four market targeting strategies that are usually carried out by business people, namely:

Mass Marketing

As the name implies, business people use mass marketing strategies to target everyone in marketing their products. Yes, this strategy does not really apply segmentation in determining its customers. The reason is because the products offered are a general need and are needed by everyone.

Examples of products that can be marketed with this strategy are soap, toothbrushes, and others. In implementing this strategy, the focus of business people is more on how to get more people to know the products that are being sold. That way, the potential for consumers to come and buy merchandise will be higher.

Differentiated Marketing

Even more conical, differentiated marketing is a strategy to target a more specific target market. For example, if you previously sold common soap products, you can now differentiate between men’s and women’s soaps.

Niche Marketing

Continue to a smaller and more specific target market strategy, namely using niche marketing. An example of a product that can use this strategy is the sale of …

Most Suitable Business for Single Mothers

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Being a single mother is certainly not easy. Apart from having to raise their children alone, single mothers must be able to play the role of a father, namely in earning a living.

In making a living, a single mother does not have to work in a company. However, running a home business can certainly be the right solution. That way, a mother can take care of her child at home as well.

Here are some businesses that are suitable for single mothers.

Sell baby and children’s food

Biscuits or bread are two foods that are preferred by babies and children. If you are good at making both, what’s wrong with opening a baby and child food business at home. With his cooking skills, the business will run smoothly.

The next task is to determine the variety of biscuits and bread to be cooked. Starting from the variants of taste and shape, basically how to make babies and children like to eat it.

Besides being sold, you can make stock for your own children too. So, you don’t have to buy biscuits or cookies outside anymore because homemade is no less delicious.

Daycare

If you love children, then this child …

Tips for Success Starting a Restaurant Business

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Starting a restaurant business is very fun and will be a rewarding experience. However, the momentum can be very tiring and very time consuming. Opening your own restaurant needs to be supported by a unique vision and adequate budget.

To simplify your path to success in starting a restaurant business, here are easy tips:

Create a Unique Restaurant Concept

The restaurant business is very competitive, so make your restaurant business different from other restaurants that are already in your area. For example, opening a new Chinese restaurant in an area that is densely populated with Chinese restaurants. It is also very important to do a little research on the people around your restaurant. For example, an area that is densely populated with small families may not be suitable for a restaurant with a price that is classified as above average / expensive.

Ask for Opinions

Getting input from others can be very valuable to the success of your restaurant business. Other restaurant owners can be a valuable source of input because they already have some experience. Professional consultants can help with restaurant management. An architect can design a restaurant that makes consumers feel at home and want to come back.…

Tips to Convince Consumers to Buy Your Products

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When starting a business, you must have thought about how to get consumers and make consumers interested in buying your products. You don’t need to worry because Alvarium has tips for you and they are not difficult to do. Here are tips to convince potential customers to buy your product:

Highlight the advantages of your product

The first thing and a necessity for prospective consumers, which usually escapes the attention of the majority of traders. This information can be in the form of information on distribution licensing, product content, attractive product packaging, and others. This is in the early stages of how your product offering can attract consumers.

Offer to the right potential customers

The second thing you need to know is the target consumer. What target consumers match your product? You can judge it from its age, gender, location, behavior, status, and characteristics.

Always instill the image of your product in potential customers

The third thing you need to try is to plant the image of your product with potential new customers. One way is to provide authentic testimonial evidence from consumers who have used your products.

Provide tester items to your potential customers

The last thing you can …

Useful Instagram Features for Online Businesses

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Who doesn’t know the hottest social media applications today? Yep, that’s right. Instagram is one of the most popular social media today. Applications that are used to share photos and expand their network of friends can also be used to do business by selling online on Instagram.

By using Instagram’s features, you can get information on a product or brand that you want easily. Some online business people have also implemented Instagram as their access to online sales and provide link information for online store applications and websites. So, what features are used?

Instagram Insight feature

The new feature launched by Instagram is the Instagram Insights feature, this feature can help users selling online on Instagram to see who is viewing your business profile on Instagram. Information such as age, demographics, consumer interests will appear in the Instagram insight feature.

The benefit of using Instagram Insights is that you can see the average segmentation of your business enthusiasts from age, demographics to consumer interests. So you can determine what marketing steps can attract the attention of potential buyers to do next. Age ranges and demographics can also determine benchmarks to see current trends.

Auto Reply feature

The Instagram survey proves …

Increased Use of Social Media for Selling Online During Covid-19

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In today’s era, the sales market is growing which can be done anywhere and anytime, which makes it easier for sellers to market their merchandise. The current era of social media is very influential because most people nowadays mostly use social media where they can buy whatever they want easily and quickly. Sales using social media are currently growing very rapidly, the platforms used include: Instagram, Facebook and others.

From this platform, people can make purchases anywhere and anytime without worrying about fraud. The impact of the current pandemic requires that all people reduce their activities outside their homes and stay at home. Therefore, people are encouraged to study, shop or work from home for a while.

From this incident, many people also started to build their business online by utilizing existing platforms. Which is where the time is very flexible, minimal capital and a wider market reach. Online businesses have seen a huge increase during the pandemic.

Online business is becoming known in various countries because many people cannot work outside the home. A number of social media are used to market the products being sold. Even in Indonesia, the use of social media for business is also …

Tips for Preparing a Culinary Business Plan

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Everyone needs food and will always be looking for it, that’s why the culinary business is never empty of buyers. If you intend to enter the business world, it never hurts to take this business into consideration.

As with other types of businesses, the culinary business will certainly have its own challenges in it. But you can start this business on a small scale or even the one that suits your abilities best, so that later you can run it more easily.

Make sure you have the right business plan from the start, so you can manage and run things on target. This is important, to make it easier for you to achieve success in the culinary business that will be run later.

Here are some culinary business plans to consider, so that your culinary sales can sell well in the market.

1. Location and reach are very wide

Not only dwelling in certain areas, the culinary business has the potential to expand very widely. You can build a culinary business in places that suit your business plan and also your financial capabilities.

If you have the capital, then choosing a very strategic location can certainly be an option. However, …

Tips for Creating International Markets for Business

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Internationalization is an ambitious step but achievable in the life cycle of any startup. Once considered to be on the back end of a business trip, the company today has the luxury of being able to expand globally even as soon as it launches. The internet has become the largest accelerator of startups building overseas presence more quickly, while the recent Covid-19 crisis has proven that there is more room for small businesses to successfully expand into new markets.

1. Measure your domestic market

Today, there is no longer any standard linear format for internationalization. There are a number of countries and cities startup hotspots that make it easy to expand without having to dominate your domestic market beforehand.

Oswaldo Trava, Founder of InstaFit, noted that a key step was to “identify the largest and most mature market.

It basically boils down to momentum – if you can get enough traction where you are now, focus on domestic growth. If the place you operate now has too many restrictions for you to grow bigger, consider going to the international market from day one.

2. The rule of law, language, and logistics of your business

Some of the most common pitfalls …