Month: June 2021

Updating your website regularly can make or break your business. To understand why this is the case, consider research from The Realtime Report.

Approximately 88% of online visitors are unlikely to return to a website after a poor initial experience, according to The Realtime Report. Additionally, research shows most judgments about a company’s credibility are based on its website. Research also indicates that 38% of visitors will stop engaging with a website if the content or layout is unattractive.

You don’t need to be a web programmer to ensure your site matches visitors’ requirements. Here are five tips to help you improve your website and keep it up to date.

1. Optimize Your Website’s Design

Research shows it only takes about 50 milliseconds for online visitors to form an opinion about a website that determines whether they’ll stay or leave. If your site’s design is flawed, visitors will notice right away. And as soon as they do, they’ll leave.

Thus, you need to evaluate your website’s design carefully. Then, you can find ways to optimize your site’s design.

Consider your website’s layout, purpose, and target audience. Next, you can craft a plan to redesign your site.

Map out how you …

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You’ve been to the grocery store and you’ve seen prices increase on just about everything…. Imagine being a small business owner right now.

While many big businesses are raising their prices for customers, some small business owners are trying to absorb the costs themselves.

“You’ve gotta be a little extra on the scoop,” says Ashley Brown.

SEE ALSO: What will it take for small businesses to get back to ‘normal’?

For Brown, owner of Ashley’s Famous Cookies, it’s been an interesting year and a half.

First, she had to stop baking because of pandemic panic buying.

“We were dealing with things that people never even paid attention to! There was no flour, no eggs, no sugar, and those are the essential things you put in a cookie,” she says.

Now, prices of everything are going up.

“Shipping, product packaging, we just kind of had to come out of pocket because even though we raised the prices a little bit, we didn’t want it to be where it was unaffordable for the customer,” says Brown.

A single mother of three, Brown wants the best for her kids, but for her customers too.

“Similar to being that teacher in elementary school who …

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A recent statistic posted by Sweor states that 75% of consumers admit to making judgments on a company’s credibility based on the company’s website design.

During COVID, many companies were forced to digitize their entire business model, becoming reliant on their websites and other online platforms to retain employees, revenue, and market share.

Consequently, companies have to invest substantial time and resources into making their website a significant revenue driver (and will continue to have to do so for the foreseeable future), but what precautions should these companies implement to ensure their website isn’t also increasing their business risks and liabilities?

This month, attorneys Angela Doughty, CIPP/US, Peter McClelland, CIPP/US, and Erica Rogers discussed how companies could avoid website compliance issues and the resulting legal costs, including ADA compliance lawsuits; privacy implications and disclosures; and trademark and copyright demands.

ADA Compliance Lawsuits – Angela Doughty, CIPP/US

Most companies are surprised to learn that the Americans with Disabilities Act (ADA), which was enacted to prevent discrimination against people with disabilities in locations generally open to the public, also applies to their websites and other digital platforms such as mobile sites and mobile applications.  The applicability of the ADA to online places …

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The world of marketing might have looked very different when you first started your business. Twenty years ago, maybe a firm handshake, a sleek business card, a regularly updated newsletter, and a billboard or a TV commercial might have been enough to advertise your business.

But since its birth, in 1983, the internet changed the world of marketing. Now, social media platforms like Facebook, Instagram, Pinterest, Twitter, and TikTok, among others, have emerged. Contrary to popular belief, just having a profile on these platforms isn’t enough to grow your business. You need to know how to reach your target market and convert it into leads and buyers. And on top of that, you probably also have your own business website, which anyone can access, but should also directly communicate to the people whose business you want.

Having said that, which of these marketing strategies work best in 2021? Is your business website really doing the marketing you need it to? If you’re paying to drive traffic to your website, are you seeing any returns on that?

These are important questions to ask in order to evaluate the effectiveness of your current online marketing strategy. Do you feel like you’re getting …

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If you’re interested in establishing a new business, you’re not alone. According to the Small Business Administration’s Office of Advocacy, there were 31.7 million small businesses in the U.S. As of 2020.

The reality is that not all businesses will ultimately succeed. The U.S. Bureau of Labor Statistics reports that roughly 20 percent of new businesses fail within the first year, and approximately 50 percent fail within the first five years.

With such stiff competition in every industry, you might not be able to afford to make many mistakes. But there is one common error countless businesses, new and old, might be making: putting too much effort and resources into their website.

You might be a little surprised to read that, and it could be different than the advice you might have received before. But we’re going to explain exactly how your website might be a financial black hole for your new business and how ClickFunnels could help you quickly create a much more effective option.

Your Website Might Not Be Doing the Job You Want It To Pexels

You might have already invested time and money into building a website for your new business. It’s possible that you’ve put …

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Why your pitch deck should be would becould very well be killing your probabilities of startup success.

As entrepreneurs–and dreamers–we now have all been there with that genius, million-dollar concept. But these ideas frequently require large sums of money to get off the floor, main you to assume that you should pursue traders. Youngsters, chasing funds isn’t all the time the top-rated move within the early days of building a startup. Except you’ve got a record of constructing successful startups, searching for capital too early is a surefire way to burn your company before you even construct it.

Statistically, simplest about 1 percent of pitch decks appeal to buyers and land funding cash. Of direction, a part of this equation is finding the correct investors, whom your idea will resonate with, but even in case you’ve found them, expect that your pitch deck will get lower than three minutes of their time. In that small window, there are three things so as to land your deck in the trash with the 99 p.C of pitch decks that fail to get funding.

INC. Contemporary should READS: New research: fame experiences could make groups much less effective

here are three general motives …

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before being a geek was regarded weird and antisocial. Nerds and geeks “lived within the shadows”, it become believed that they did not eat (error) and that of course they didn’t undertake.

these days it is awfully distinctive. Basically, lots of the owners of tremendous multibillion greenback businesses are geeks like Jeff Bezos, creator of Amazon, Mark Zuckerberg, Elon Musk of Tesla Motors and Larry web page, co-founder of Google.

there are many examples of success, however at the local stage we will point out Chumel Torres who managed to generate probably the most considered YouTube channels and create an extremely a hit production enterprise, machine 501.

in case you want to enter the market of functions “for geeks”, we give you 10 creative enterprise ideas with the intention to aid you raise your participation in an increasingly open market with improved procuring power.

1. Animation college

This option is for film enthusiasts and specialists in audiovisual verbal exchange and digital illustration. It is ready investing in machine to provide animation, create characters, make story boards and graphics for digital media. Add to your team experts in visual arts, cinematographic language and animation options to serve your entire potential purchasers, …

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beginning a company in 2021 takes lots of braveness, persistence, difficult work and imagination. The present economic system ability establishments in everyday are struggling to hit their bottom strains, however the world still wants new company concepts, innovative concepts and americans with the nerve to take the chance and check out them out.

in case you’re one of these people, you need to be aware of that you just aren’t on my own to your goals of starting a company. Greater than three-quarters of all companies within the UK are single-grownup organizations and self-employment has very nearly doubled within the last 20 years.

With that in intellect, let’s take a glance at the most a hit enterprise concepts that we now have seen in 2021.

>See also: One in 5 Brits say they wish to delivery a company in 2021

1. Instructing online

The pandemic has created a big demand for online education. As infants couldn’t attend college for months, folks sought the way to increase their child’s progress. The executive is investing a lot of money in tutoring to aid young people get lower back heading in the right direction. Whereas having a teaching qualification is always elementary for …

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