The culinary business is one of the promising business opportunities. Even though you only have a small capital, a culinary business can be started immediately. But before starting, first learn some important tips on how to start a business in the culinary field with this small capital.
How to start a culinary business can be started with small steps. If your passion is in the food and beverage sector, then a culinary business with small capital can be done immediately. However, don’t just go along with opening a culinary business. Here are 9 ways to start a culinary business with small capital that you can do.
Mature Concept
The first step in starting a culinary business with small capital is to first prepare the menu concept and how the business will be run. When do you cook, before or after an order comes in?
There are many choices of culinary menus that are liked by consumers today. What do you want to sell? Now there are various contemporary drinks such as coffee, ice cream. Then market snacks, pastries, or sweet pastries such as donuts, brownies, chocolate bananas,, bread. Then a variety of rice with the main menu of chicken and duck such as chicken,chicken, fried duck. There are Japanese dishes such as ramen, tempura, sushi. Korean cuisine, Chinese cuisine, Middle Eastern cuisine, Thai cuisine, Indian cuisine, fast food; as well as very popular menus such as satay, sea food, meatballs, soup, rib soup, noodles, and so on.
Survey, Research, Gather Information About Market Opportunities️
Before starting a culinary business, it is very important to conduct a survey or market research to find out the opportunities from the culinary menu that you will choose. The trick is to collect as much information as possible about existing business competitors. Check what the advantages and disadvantages of the menu they sell are, from there you can find out what opportunities are open to you.
Culinary Business Make a Clear Business Plan
A careful and detailed plan is half the success of a business. How to start a culinary business with small capital also requires a business plan. It means that you can imagine about the cash flow. The Business Plan is a simulation of how to start a culinary business, money circulation, and development strategy. In addition, the importance of making a business plan is that if you need a partner or investor, then you can clearly present the culinary business plan.
Choosing the Right and Strategic Business Place
The way to start a business, both with small and large capital, is to have the right and strategic place of business. Strategic locations require field survey observations. You need to observe directly at breakfast, lunch, dinner, between lunch and dinner hours. Who and how many people crossed your observation location.
In addition, also observe how the security and parking area are, and ask the people who live in the vicinity whether the location is flood-free or not. Don’t just choose a location when starting a culinary business. Also consider how the purchasing power of the people around the business location you choose, so that your products can be affordable by consumers.
Create a Business Name and Menu
The creation of a business name or brand is very important. The benefit is that it can be recognized by potential customers who pass through your stall or who are looking for it on Google Maps. You can create a business name, but choose a name that fits the product you make. So if the business name consists of two words, then one of the words is the keyword of the type of menu you are selling. The other word is the name you created. The names of menu items should also be made as creative as possible to attract the attention of consumers. As a newcomer to the business, of course, your products need to attract attention in terms of naming as well as taste and price.
Culinary Business Promote Your Products
Introducing your business name and culinary menu through social media such as Instagram, Facebook, and Twitter is one way to start a business with very effective small capital. You can create an account and fanpage according to your business name. Create a logo that is easy for people to remember. Then create interesting promotional content every day, in the form of photos and videos, that show the shape of your culinary menu. Maybe you can also show the price. Share the promotional content via Whats App and Telegram.