Promoting products is one of the most important things for business progress, because without promotion it is certain that product sales will not be maximally successful.
To be able to provide maximum results in promotional activities, here are the steps that must be taken by SMEs in promoting their products:
1. Determining the Target Market
The first stage is related to the determination of STP (Segmenting, Targeting and Positioning). To face fierce competition, we must determine a more personal segmentation to deal with increasingly diverse consumer behavior. This way our target market becomes clearer and the promotional budget becomes effective. Determining the target market will make it easier for us to determine the appropriate media selection.
2. What Mission Do You Want to Achieve in Promotion?
Determining the mission and what you want to achieve will make promotion efficient. Several promotional missions, such as gaining awareness, building brands, increasing sales and building consumer loyalty.
3. Planning the Message to be Delivered
Currently, communication is taking place in two directions so that SMEs must be able to formulate messages that can build two-way communication with consumers. Before making a message to strengthen promotion, SMEs must pay attention to who the target …
In building an online business, one of the causes of failure that is often done by business people is a mistake in managing the financial flow. The ability to manage finances effectively is very important so that online businesses can continue to grow and have enough money to invest. So, how do you manage your online business finances effectively? Here are surefire tips.
Create a Budget Planning
Budget planning really needs to be done in managing an online business. By compiling a budget, you must set short-term to long-term targets and plans to help limit spending with the set targets.
Always do it on a scale in preparing budgeting, starting from how much funds are needed to the income received. This will make it easier for you to use your money as best as possible, because conditions and needs will be different every month.
Separate Personal Savings from Business Savings
Separating personal savings from business savings will make it easier to make business bookkeeping clearer and more structured. By separating accounts, it will minimize the risk of liability if business income is used for personal purposes.
So, you can more easily find out whether your business’s financial condition is stable …
Online business is booming lately. The emergence of people with unique business ideas is a driving factor for the rise of the online business itself. There is much that can be done by doing business on the internet. You are free to do promotions to get more income.
Building a website is one of the things that must be prepared before building a business. Indeed, the website has no direct effect, but with a website, customers will find it easier to find the products you offer. Building a website does cost more. Therefore, before creating a website, it’s a good idea to follow some of the following basic steps to prepare the website that you need.
1. Do Keyword Research
Doing keyword research or keyword research for your website is very important. The reason is Google will crawl it from the keywords we use. There are a few tips for those of you who do business but are not much searched for on Google. Don’t worry, because you can still use keywords that are still connected to the business you are in.
You can find keywords that are suitable for your website by using special keyword search tools.
Facebook is the biggest social media today. It is undeniable that the popularity of Facebook has occurred since it was first released. And what is undeniable is that social media is now not only used to communicate over long distances. But it has developed into a very influential marketing medium to increase sales profit, including Facebook.
Moreover, Facebook has a Facebook Fanpage and Facebook Ads feature that can be used as a fast-growing business strategy. With Facebook ads and fan pages, you can promote products through Facebook. Registering a fanpage on Facebook can be done for free, but if you register on Facebook Ads, you need to pay for advertising.
Even though using the Facebook fanpage is free, you can maximize it for doing business and doing business. How to maximize it? Here’s the review
1. Share Quality Content
One of the benefits you can get from the Facebook fanpage is that you can share content with the public. Of course the content that you share must contain quality information. Even though you are trading, you don’t necessarily have to promote products continuously. You can provide useful information for your followers on the Facebook fanpage. That way, they won’t get …
For those of you who have a business website, do you want your website to be on the first page of search engine search results? Which one will you choose to improve the position of your web site? To answer this question, in this article we will discuss the definitions and advantages and disadvantages of SEO and PPC.
SEO (Search Engine Optimization)
SEO is the process of getting your website on the first page of search engine search results when internet users who are your target audience search for information related to your business web content.
If your website has been SEOed, then your website will appear on the front page of Google search results 24 hours a week continuously. Unless there are other sites that are more SEO optimized, it can shift the position of your website.
If you use SEO, then you will freely determine the title and description of the site according to your wishes and build a better company, professional, or personal brand online.
Lack of SEO
However, SEO also has its drawbacks, which is that it cannot be found in less than 1 hour that a website can appear on the first page …
Business is a thing that many people dream of. By doing business we will be the boss of ourselves. but doing business is not as easy as it is given. There are many things that must be considered. With the development of technology, it also affects the type of business.
In the past, to open a business, you had to have a shop and goods. People should visit your shop in person. But now, even without owning a shop, you can open a business and buyers can be from all over the world.
Online shops and offline stores are becoming a competition in today’s digital era. actually the advantages of having an online store are indeed more than offline stores. For more details, we discuss the comparison below.
The place to sell
This is what distinguishes the most between online stores and offline stores. For online shops, of course, you don’t need to rent a place. Even though you are at home, you can open an online business. You only need a gadget, internet network and a platform to sell. So you can immediately open an online business. The platform can use BBM, Instagram, Facebook, Twitter and others.
Meanwhile, offline …
The company is a work system that is driven by each part, so that it can achieve the predetermined targets. To achieve the target in accordance with the specified time, it is necessary to have several working teams that are synchronous and synergistic. So that the company’s movement becomes effective and efficient, both in terms of time, resources, and various other factors.
The existence of an absolute work team in one company. Every job has to be done on time, which is very difficult if done by just one person. Even though in practice the work carried out is individually, these individuals are in a small group to produce the output that is their job.
To form an effective work team, strong chemistry is needed for each member. Then, how do you create strong chemistry and make a united team? The following will be presented briefly so that you can understand it further.
Even though each team is composed of various types of individuals and with various traits and backgrounds, when it has been formed into a working team, everyone can run with the same common thread as reference. This common thread is the company’s vision and mission. …
The existence of a cafe today is inseparable from the lifestyle of most city people who want to unwind after a full day of work in a comfortable place. Due to this fact, making the cafe business can be a promising business opportunity with small capital. If you are one of the potential entrepreneurs who are interested in starting this business, but still have limited funds, below are some tips that will help you to start a cafe business without having to bear a lot of money.
Rent a place on the right budget
One of the biggest funding items when designing a cafe business is renting a place. Especially for you beginner entrepreneurs who have minimal capital, the problem of renting this place must be quite a headache. If, you have limited capital, you can start this business using your own home, business partner’s house, or maybe someone else’s home page to become a temporary cafe stall. Usually the pavilion rental price is not as expensive as renting a shop house. Another way can also use the home garden. You can use a cafe with an attractive outdoor concept. Besides being able to reduce rental costs, using a pavilion …