You must be familiar with the term convection. The convection business is a mass-produced clothing business.
If interpreted more specifically, convection is a small household scale industry which is a place for making apparel, such as shirts, t-shirts, polo shirts, jackets, pants, and so on.
By yourself, this business is in great demand because of high market demand so it can be a promising business opportunity for you to start a convection business.
Actually, building a convection business does not have to build a garment factory, but you can open this on a home scale so it is very suitable as a side business.
If occupied, this business can grow from a home-based business to a larger scale, especially if you have earned the trust of consumers.
Stages of Starting a Convection Business
If you want to start a convection business, of course there are stages that need to be passed. What are some?
In starting a business, of course you need careful preparation.
At this preparatory stage, you need to analyze the business to be carried out in depth.
This preparation generally includes an analysis of opportunities, market potential, capital stock, and SWOT (Strength, Weakness, Opportunity and Threat) factors.
Business analysis is useful as your guide in developing your marketing strategy and building your product.
Because the convection business is a dynamic business, business analysis is a very important thing to do.
For example, market trends, current convection is very dependent on market trends.
If you sell products that are not in line with the trend, it can be said that your business will lose competitiveness with other products.
Apart from that a good business is run by a good team. It doesn’t need to be big, you can start with a small team to analyze the business that will be run.
In addition, you also need to think about the number of employees that will be hired.
Avoid hiring too many employees because this will make your budget explode.
In addition, this will also reduce your finances to buy more important necessities.
Preparation of Facilities and Infrastructure
If you want to open a convection business, the things that need to be prepared are of course the facilities and infrastructure to support the business.
Facilities are supporting equipment, while infrastructure includes a location to open a business such as a house if you run a convection business on a home scale.
Generally, the equipment needed in a convection business is a sewing machine, overdeck, overlock, chains, cutting table, steam table, cutting machine, and sewing equipment.
The quantity of the goods can be adjusted according to the number of employees you will recruit.
Looking for Supplier
The main materials needed in the convection business are cloth and yarn. You need to find a supplier that provides quality fabrics because this will determine the quality of the clothes you will produce later.
Choose a supplier that has a reputation and is also cheap. You also need to pay attention to the location of the supplier with the location of your business to facilitate supervision and also reduce the production burden.
also choose a supplier that has a variety of products so that you can determine the price for your product.
Clothing Wholesale Marketing or Promotion Strategy
After you have established all the preparations, start to develop a marketing strategy.
This is the most difficult stage because as a beginner you are trying to gain the trust of the first consumer.
This marketing can be done in various ways, ranging from social media, blogs, community forums or participating in exhibitions.
If you want to get consumers’ attention easily, start by implementing a discount strategy.
You can also maximize the written content on your promotional media.