Middle-aged freelancers and entrepreneurs often get caught up in planning to build a business. This is because it is different from young entrepreneurs who are just starting a business, so the way of marketing can be different. For that, if you are in middle age and want to build a business, here are some tips that you can apply from two marketing experts, as reported by Market Watch.
Be one of the few
Identify your smallest viable audience and aim for that group. Your clients will tell others about you and what you do, and this marketing can guarantee success. Either your core audience will start telling people, or your small milestones will give you the cash flow and social proof to start finding a different set of potential customers.
Build your community
We live in a very open world. You can reach people who want to hear from you for free. You can tell them about what you do. You can do it from social media.
Don’t use social media too much. Use LinkedIn
LinkedIn is an opportunity. Many people on LinkedIn tend to consume more than provide content. You must also provide people with something of value.
Think about what your audience wants
It’s important to identify what you have so that it can serve the consumers you want to reach. Many content creators stumble because they are happy with what they have to offer, and forget what other people want.
Don’t underestimate yourself
You have to value what you’re selling, and don’t lower your prices to attract business.
Brand is a promise
Many people are obsessed with finding and designing logos. But keep in mind that in creating a brand, you need to find out about yourself, and who you want to reach. If you have something great to share, a few people will talk about it, and you will be able to identify your community.
Marketing is important
A community will grow when that person recruits other people. This also includes in marketing. Therefore, marketing is not something that is not effective.