As good as a product or service that a company offers, of course it will be in vain if it is not balanced with the right marketing method. This is even more so for start-up companies or better known as startups. Budgets that tend to be tight, coupled with many competitors make startup companies have to be more creative in marketing their products. Well, related to that, as reported by Readwrite, here are a number of the latest marketing tips that you can try to apply to your business.
Create a referral program
A 2019 Forbes report said 78 percent of B2B marketers consider referral programs to have good prospects. Based on statistical data, customers acquired through referrals had a 37 percent higher retention rate, with a 16 percent jump in profits. An example of the success of this referral program can be seen in the sportswear company Girlfriend Collective. In an already crowded market, he made one of the free leggings their main investment. As a result, their name spread quickly and the Girlfriend Collective started getting around 10,000 orders a day.
Marketing with video
According to statistics released by Renderforest, 78 percent of companies get more traffic when …