In the world of online business, of course, you must prioritize marketing in writing that is attractive to consumers. Why? Because you do business online, you cannot meet prospective buyers in person. Therefore, the important thing you need to do is prioritize providing explanations and providing detailed product offerings so that consumers can easily understand them.
Well, you can do copywriting for an online business by applying AIDA techniques, namely, Attention, Interest, Desire and Action. Let’s look at the explanation below.
Attention
The initial stage in the AIDA technique is to apply attention to potential customers. How to? At this stage, you can use copywriting for your online business by marketing products that attract consumers’ attention. Use writing that is easy to remember, quickly understood by consumers and of course friendly. This is done, to get the attention of consumers when reading the products displayed and communicating with the seller. In using copywriting, attention to techniques is needed to increase the brand awareness of your online business. If, consumers are aware of and interested in your product, it will be easier to expand your reach.
Interest
At this stage, you need to know what interests potential customers are. What interests …