December 7, 2023
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Market

Strategies in Targeting Target Markets

pauline04 mins

Another thing that is no less important about the target market is determining the strategy. In general, there are at least four market targeting strategies that are usually carried out by business people, namely:

Mass Marketing

As the name implies, business people use mass marketing strategies to target everyone in marketing their products. Yes, this strategy does not really apply segmentation in determining its customers. The reason is because the products offered are a general need and are needed by everyone.

Examples of products that can be marketed with this strategy are soap, toothbrushes, and others. In implementing this strategy, the focus of business people is more on how to get more people to know the products that are being sold. That way, the potential for consumers to come and buy merchandise will be higher.

Differentiated Marketing

Even more conical, differentiated marketing is a strategy to target a more specific target market. For example, if you previously sold common soap products, you can now differentiate between men’s and women’s soaps.

Niche Marketing

Continue to a smaller and more specific target market strategy, namely using niche marketing. An example of a product that can use this strategy is the sale of …

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Before Promoting Products, Pay Attention To These Things

pauline05 mins

Promoting products is one of the most important things for business progress, because without promotion it is certain that product sales will not be maximally successful.

To be able to provide maximum results in promotional activities, here are the steps that must be taken by SMEs in promoting their products:

1. Determining the Target Market

The first stage is related to the determination of STP (Segmenting, Targeting and Positioning). To face fierce competition, we must determine a more personal segmentation to deal with increasingly diverse consumer behavior. This way our target market becomes clearer and the promotional budget becomes effective. Determining the target market will make it easier for us to determine the appropriate media selection.

2. What Mission Do You Want to Achieve in Promotion?

Determining the mission and what you want to achieve will make promotion efficient. Several promotional missions, such as gaining awareness, building brands, increasing sales and building consumer loyalty.

3. Planning the Message to be Delivered

Currently, communication is taking place in two directions so that SMEs must be able to formulate messages that can build two-way communication with consumers. Before making a message to strengthen promotion, SMEs must pay attention to who the target …

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