Business people need to think about how to make their products appear more attractive and different. This is because the competition is getting bigger and becomes a challenge for every businessman. Keep in mind that having good packaging can help make a good impression on customers. Some of the benefits of using self-packaging are as follows :
- Be the first impression for consumers
- Protect the product
- Attract consumers’ attention to buy the product
- Consumers will remember your brand
However, there are still some business people who only design makeshift product packaging, or just to wrap the product. How to create a unique and attractive product packaging design? Check out the tips here. In the current era of globalization where the competitive situation in the market is getting sharper, “aesthetics” can function as a very powerful “emotional trap” to attract the attention of buyers or consumers.
The product battle is no longer limited to superior quality or advanced technology, but also to efforts to gain added value to provide emotional benefits to consumers. One effort that can be taken to deal with it is through product design. The attractiveness of a product cannot be separated from its packaging because packaging is the main trigger that directly deals with consumers. Therefore, packaging must be able to influence consumers to give a positive response, namely buying the product. Product packaging design does have a fairly important influence in an effort to attract buyers and increase sales of a product.
That’s why today’s business people have to start paying attention to packaging to increase selling value. Especially if there are more and more products on the market, so that it requires differentiating between one product and another. One of the differentiators in question is the packaging and design. Product design must be adapted to the target market to be targeted. Each class of consumers has its own characteristics.
Starting from shapes, colors, graphics, brands, illustrations, letters and layout designs will be different in each class of consumers. That’s why the packaging design has to be customized. A good packaging design for a product must be conveyed and understood by consumers only through the visual design.