Improve Sales Performance, Best Photo Tricks for Your Products

General Article

The easier it is for the internet to help us carry out our daily activities, from ordering food to transportation and even helping in doing business.

Now it’s easier to introduce what Fimela’s friends sell, you can use Instagram or e-commerce. However, there are a number of things to consider when selling your products online, such as product photos that can attract buyers’ attention.

Show the best side of the product

When shopping online, have you ever wished you could flip a product image to see another side of the product?

Taking the customer’s point of view, think about which side of the product they are most interested in. Providing product photos from various sides, especially for feshion items in a catalog is very important to ensure customers or potential buyers fully understand the advantages of the products you offer. Apart from all sides (front, side and back), close-up photos are also required to show the details of the existing fabrics, materials and stitch patterns.

Good lighting produces good images

Good lighting conditions enhance the overall shooting atmosphere and place the product in the spotlight allowing customers to have a clear idea of how the product looks in real life. So, make sure there is plenty of bright, natural light in your photos for best results. Make sure the angle of the lighting casts no shadow, and when in doubt, always go for a lighter color than dark. However, be careful not to overexpose the photo.

Define uniform attributes

Friends of Fimela would want to present product photos as a collection. Make sure that each product is the same size and that each photo is taken in the same style. Make sure the photo has the same pattern as your branding activity and company message. If adequate, choose a spot in the office or warehouse as a fixed backdrop to maintain photo consistency across the product line.

Use creative backgrounds

The choice of background color is very important when determining the overall appearance of a product.

Check back catalog results

Before uploading the photo catalog to the site of your choice, pay close attention to the catalog again. This sounds simple but these extra steps can help detect anything you might have missed. Reviewing the photos again before uploading helps ensure that the product photos are not blurry, not centered or overexposed, but that they live up to expectations and potential customers.