For those of you who have a business website, do you want your website to be on the first page of search engine search results? Which one will you choose to improve the position of your web site? To answer this question, in this article we will discuss the definitions and advantages and disadvantages of SEO and PPC.
SEO (Search Engine Optimization)
SEO is the process of getting your website on the first page of search engine search results when internet users who are your target audience search for information related to your business web content.
If your website has been SEOed, then your website will appear on the front page of Google search results 24 hours a week continuously. Unless there are other sites that are more SEO optimized, it can shift the position of your website.
If you use SEO, then you will freely determine the title and description of the site according to your wishes and build a better company, professional, or personal brand online.
Lack of SEO
However, SEO also has its drawbacks, which is that it cannot be found in less than 1 hour that a website can appear on the first page of Google search. But it can take daily, weekly, or monthly.
When doing SEO, you will also spend money and time, although later the results you get can be more permanent than PPC sites or pages. Because of its permanent nature, the competition for sites or pages that enter the first page of Google search will be higher than PPC.
PPC (Pay Per Click)
Meanwhile, PPC is a way of promotion where you advertise with a calculation of the payment from each time your ad is clicked. Your ad will appear on the first, second, or third page of Google search results.
The advantages of PPC
To be directly on page 1 or even number 1 in Google search results, can only happen in less than an hour.
Disadvantages of PPC
However, to be on page 1 of Google search results, it takes advertising costs and some optimization related to ad relevance, user experience, and ad click rates. If your advertising budget runs out, your site or page will stop serving from the first page of Google search results immediately.
So, the appearance of a site or page on the first page of Google search results is only temporary, according to the availability of the ad campaign budget or budget. Not permanent like SEO.
So, the conclusion is that SEO search results are the primary search results and PPC search results are additional or temporary search results. If you can optimize both of them well, then it will be better than just choosing one of them. Because each complement each other.